Senior Optimization Analyst

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages. Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the Role:

In this role, you will work with cross-functional teams to understand their business needs and manage eCommerce A/B tests to drive business impact.

What You Will Do in This Role

• Partner with business stakeholders to ideate, design, and execute A/B, multivariate and personalization tests.

• Understand strategic business goals and advise on aligning tests with strategy.

• Work closely with visual designers, copywriters, product managers, pricing specialists, developers, and engineers to manage end-to-end test executions.

• Monitor and analyze test results to provide insights, learnings, and make recommendations to the business.

• Provide regular status updates and participate in project meetings to help prioritize test requests.

• Contribute to program process improvement.

• Ongoing analysis and evaluation of key web KPIs and user flows to diagnose trends or answer specific questions from stakeholders.

• Prepare and deliver compelling communications, reports, and presentations at multiple levels of the organization that provide insight and clarity about results and opportunities.

• Provide web user behavior analytics insights as needed.

What You’ll Need to be Successful in this Role

• Bachelor’s degree in a quantitative field.

• 3—5 years of website/ecommerce and checkout testing and optimization experience, preferably in a conversion-driven business.

• Strong proficiency in testing tools such as Adobe product such as Adobe Target, and web analytics including Adobe Analytics.

• Ability to interact with business stakeholders and manage expectations.

• Ability to derive insights from quantitative data and have previous exposure with usability studies and visual analytics tools.

• Ability to troubleshoot website test setup and analytics tagging using debugger tools.

• Ability to simultaneously manage multiple short- and long-term projects with varying degrees of complexity.

• Comfortable working with geographically distributed teams.

• Strong presentation skills using data visualizations to articulate results in a clear and concise manner to various audiences.

• High proficiency in MS Office products (PowerPoint, Excel, Word, etc.).

Nice to have:

• Experience in HTML, CSS, Javascript and jQuery.

What We Can Offer:

• Annual bonus scheme

• Unlimited PTO (paid time off), flexible working hours & home office.

• The chance to join a major global tech company listed on the S&P 500.

• Opportunity to learn and work with the best in the Digital Security industry

• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).

• Tuition reimbursement for job-related courses

• Learning & Development plan.

• Sustainable home improvement bonus

• Mac/Windows laptop and mobile phone

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.