The ideal candidate should be familiar with the Northeast Asian market and have experience working cross-functionally to execute business strategies and optimize operational performance.
This role will be based in Singapore or Northeast Asian region (no relocation provided) and report to the Growth Strategy & Operations Director, Northeast Asia.
- Market Strategy and Execution: Make data-driven strategies to achieve business KPI and execute them in a compliant and efficient manner. Optimize products and processes to ensure efficiency, scalability, cost-effectiveness and excellent user experience.
- Research & Outreach: Actively stay-on-top of the market, competitors and trends to identify and execute overall user acquisition, conversion and activation strategies, including but not limited to notification tools, landing pages and more.
- Product Optimization: Gather optimization opportunities from various sources, identify those most impactful to the business KPIs, act as the Go-To-Market(GTM) expert of relevant new and existing features and products, develop effective GTM strategies with multiple stakeholders, and drive market performance.
- Performance Management: Establish key performance indicators (KPIs) to effectively monitor market performance, build dashboards, and identify strong opportunities to strategize and execute.
- Stakeholder Management: Collaborate with product management, legal and compliance, and other internal stakeholders to drive efficient alignment and achieve business objectives. Collaborate with the BD and Product teams to support key channels with clear KPIs.
- Leadership: Support the Operations Director with designing and driving overall regional strategies, key projects, operational performance, and innovations. Support the team with ruthless prioritisation to hit key targets within limited timeframe and mentorship to drive team growth.
- Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing, communications).
- 6-8 years of growth strategy experience in e-commerce, social media, financial services, fintech, tech or related industries.
- Proven track record of proactively driving growth by breaking down northstars to clear strategies and deliverables.
- Experience with off-page content strategy, content localization, performance management of various ranking sites and media platforms, on-page optimization, link building, content and metadata optimization.
- Strong analytical skills with the ability to pull data, analyze with business acumen and deliver visualisation (e.g. Amplitude).
- Excellent communicator and proficient in fast, succinct and clear research and report-writing.
- Demonstrated ability to work in a fast-paced, dynamic environment and manage multiple projects concurrently.
- High level of ownership with interpersonal ability to drive collaboration, build alignment, and foster relationships with global, multi-level, cross-functional stakeholders.
- Ability to quickly pick up a high level of product understanding through self-driven learning.
- Passion to learn, share and succeed as a team.
- Fluent in English and another key Northeast Asian language, in order to collaborate with the Northeast Asian stakeholders.
- Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics (or capable of efficient, self-learning).
- Familiarity of online platforms or e-commerce companies.
- Familiarity of regulatory frameworks and compliance requirements related to marketing in Northeast Asia.
- Direct or indirect people management experience.
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Top Skills
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.








