Senior Omnichannel Marketing Manager

Senior Omnichannel Marketing Manager

Position Summary:

The Omnichannel Senior Marketing Manager plays a vital role in executing marketing campaigns to support Catalent’s key business segments. Reporting to the Omnichannel Marketing Associate Director, this position is responsible for ensuring campaign alignment with business objectives while driving brand awareness, lead generation, and customer engagement. This hands-on role emphasizes tactical execution and collaboration with Divisional Marketing, Inside Sales, BD, and the Brand and Marketing Activation (BMA) team to optimize campaign performance and deliver measurable results.

The Role

• Marketing Plan Development and Execution
  • Collaborate with Divisional Marketing teams to develop annual tactical plans that align with business objectives and growth targets.
  • Design and execute multi-channel marketing campaigns for assigned segment, incorporating digital, content, and traditional marketing strategies.
• Vendor and Agency Management
  • Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and are completed on schedule.
  • Identify opportunities for vendor partnerships or collaborations to enhance campaign execution.
• Performance Analysis and Reporting
  • Collaborate with the Marketing Effectiveness team to track and analyze campaign performance metrics, ensuring timely reporting and actionable insights.
  • Share campaign results with stakeholders, including BD and ISG, and provide recommendations for optimizing future initiatives
• Project Management
  • Coordinate cross-functional teams, facilitating effective communication and collaboration among Marketing, BD, Inside Sales, and external vendors.
  • Create and maintain project plans using tools like Workfront, outlining objectives, timelines, resources, and deliverables.
• Other duties as assigned.

The Candidate

• Bachelor’s degree in Marketing, Communications, Business, or Life Sciences.
  MBA is a plus
• 7+ years of experience in B2B marketing, ideally in the pharmaceutical, biotechnology, or CDMO sectors.
• Proven track record in managing multi-channel campaigns, with expertise in digital marketing techniques and tools.

Why You Should Join Catalent

• Join a high growth and fast paced organization with a people focused culture
• Global exposure, defined career path and annual performance review and feedback process
• Competitive Medical, Dental, Vision and 401K
• 19 days PTO & 8 paid holidays

Catalent offers rewarding opportunities to further your career!  Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference. 

personal initiative. dynamic pace. meaningful work.

Visit Catalent Careers to explore career opportunities.

Catalent is an Equal Opportunity Employer, including disability and veterans.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to [email protected]. This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.

Notice to Agency and Search Firm Representatives: Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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