Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
We are looking for a:
Senior Omni Channel Campaign Manager
Job Summary:
The Senior Omni Channel Specialist should have a deep understanding of omnichannel marketing, including the ability to craft and execute seamless, integrated marketing strategies across multiple touchpoints and platforms. The candidate should have a minimum of 5 years' experience.
Responsibilities:
Channel Specific Skillset:
- Multi-Platform Proficiency: Mastery across multiple digital media channels, including social, search, programmatic, and more. Ability to create, manage, and optimize campaigns on these channels.
- Customer Journey Mapping: Proficiency in mapping and understanding the customer journey, identifying key touchpoints, and developing strategies to engage customers consistently across their entire journey.
- Data Integration: Knowledge of data integration tools and techniques to consolidate customer data from various channels, allowing for a unified view of customer interactions.
- Marketing Automation: Experience with marketing automation platforms and the ability to set up automated, personalized customer journeys across different channels.
- Analytics and Reporting: Proficiency in using analytics tools to track and measure campaign performance across channels, generating insights and providing actionable recommendations.
- Campaign Coordination: The ability to coordinate and synchronize marketing campaigns across channels to ensure a consistent brand message and customer experience.
Client Service Skillset:
- Client Presentations: Ability to develop and present strategic, analytical and reporting documents in client facing meetings.
- Client Meetings: Experience in navigating performance discussions in client facing meetings or workshops.
Requirements:
Soft Skills:
- Effective Communication: Strong communication skills for engaging with clients, team members, and various stakeholders, conveying complex concepts in a clear and understandable manner.
- Creative Thinking: A creative mindset for generating innovative ideas and strategies that can be seamlessly integrated into omnichannel campaigns.
- Client Relationship Management: Building and maintaining positive client relationships by providing exceptional service, understanding their business objectives, and delivering on expectations.
- Team Collaboration: Collaboration with cross-functional teams, including content creators, designers, developers, and data analysts to ensure seamless campaign integration.
Pro-activeness:
- Initiative: Proactive approach to identifying opportunities for campaign improvements and implementing changes.
- Data-Driven Optimization: Continuously seeking opportunities for data-driven campaign optimization, including A/B testing, personalization, and behavioural triggers.
- Stay Current: A strong commitment to staying up to date with industry trends, search engine algorithms, and best practices. The candidate should take the initiative to learn about the latest developments and apply them to client campaigns.
- Adaptability: A willingness to adapt to changes and challenges in the fast-paced world of digital advertising. Being proactive in finding innovative solutions to emerging issues is essential.
- In addition to the skills and qualities listed above, a Campaign Manager should have a track record of successful campaign management. They should be able to showcase their ability to drive results, provide actionable insights, and align campaigns with client objectives.
Offer:
- Exciting full-time role in a rapidly growing and trendsetting agency
- Work with a diverse global client portfolio, unleashing your creativity and making a lasting impact.
- Attractive package and benefits, recognizing and rewarding your talent and hard work.
- Continuous training, career conversations, and opportunities for professional growth
- Embrace work-life balance with our hybrid work policy.
- Be part of a dynamic and inspiring work environment that motivates and supports your creative vision.
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What We Do
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
