Senior Offers and Promotions Strategy Manager

Posted 2 Hours Ago
Be an Early Applicant
Hiring Remotely in United States
Remote or Hybrid
156K-196K Annually
Senior level
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Coursera recently combined with Udemy, bringing together two mission-driven companies to create one of the world’s most
The Role
Lead offer and promotion strategy for Coursera and Udemy consumer businesses. Build discount frameworks, guardrails, and exceptions processes; model economics (LTV:CAC), design experiments to measure incremental lift and cannibalization, and partner with Pricing, Finance, Data Science, Marketing, and Legal. Set rules for seasonal and evergreen promotions, advise on P&L impact, and help harmonize practices across both brands while providing leadership to promotions specialists.
Summary Generated by Built In
About Coursera
Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog .
Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to worldclass learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera's platform innovations - including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks - enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world's most comprehensive skills development platforms.
Why Join Us
At Coursera, we're looking for inventors, innovators, and lifelong learners ready to shape the future of education. You'll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.
We're a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones - creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you're ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.
Coursera + Udemy lets you choose the best way to work, whether it's from home, an office, or a collaboration space. We're a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones - creating opportunities for teams to come together. Although we collaborate globally, this opportunity is specifically aligned to our team presence in Denver or Austin. If you're ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.
About this role
Within the Consumer organization, our work centers on helping learners discover, engage with, and realize value from the combined Udemy and Coursera portfolio. The Monetization team plays a critical role in shaping how customers evaluate, purchase, renew, and continue benefiting from our offerings, with a focus on improving learner value, retention, and long-term business outcomes.
We're looking for a Senior Offers and Promotions Strategy Manager to own offer strategy and economics across the combined Coursera and Udemy consumer businesses. This is a newly created role as we bring two major consumer platforms together: you'll be the person who defines how, when, and why we discount - building the frameworks, guardrails, and exception processes that let the business run promotions confidently and consistently at scale.
You'll sit within our Monetization team, reporting to the Director of Commercial Policy and Retention.
About your skills
Commercial Strategy and Analytical Rigor
You turn ambiguous promotional questions into rigorous, numbers-backed answers. You build the uplift models, forecasts, and LTV:CAC frameworks that make trade-offs visible, and you partner fluently with Pricing, Data Science, Finance, and Marketing to translate a promotion idea into a defensible business case.
Framework and Governance Design
You build systems, not one-off decisions. You design discount frameworks and commercial policy guardrails that hold up at scale - clear enough to guide the business confidently, flexible enough to handle exceptions without becoming a bottleneck. You know the difference between a rule that should bend and one that shouldn't.
Cross-Functional Influence
You move offers from idea to execution by building trust across Marketing, Finance, Legal, and Regional teams - not just presenting analysis, but helping each function see their stake in the outcome. You know how to get to "yes" on a shared plan, and how to hold the line when a proposed exception puts the business at risk.
Testing and Measurement
You know how to isolate true incremental lift from cannibalization, and you proactively identify what the business doesn't yet understand about its offers - setting the testing agenda rather than just executing against it.
What you'll be doing
  • Own end-to-end offer strategy and economics for Coursera and Udemy's consumer businesses, balancing growth, retention, discount mix, and margin impact.
  • Design and maintain discount frameworks and commercial policy guardrails - including approval thresholds, stacking rules, and eligibility logic - that keep promotional activity consistent and financially sound.
  • Build the visibility, tracking, and experimentation agenda needed to measure promotional performance and cannibalization risk, and use that data to continuously refine when and how discounts are deployed.
  • Set the rules for evergreen and seasonal promotions (e.g., Black Friday, back-to-school, New Year), partnering with Pricing, Marketing, Growth, and Regional teams on planning and execution.
  • Build and manage an exceptions process for one-off or non-standard offers, weighing business impact against policy risk.
  • Partner with Finance, Pricing, Data Science, and Legal to evaluate the P&L impact of offers and ensure promotions comply with regulations across markets, acting as the go-to advisor for teams proposing new offers or campaigns.
  • Provide leadership to a small team of promotions specialists without direct management responsibility.
  • Help harmonize offer and promotion practices across Coursera and Udemy as the combined company integrates.

Basic Qualifications
  • 8+ years of experience in pricing, promotions, commercial strategy, or a related field, including managing promotions for a global consumer company.
  • A track record of building scalable frameworks and policies, not just running one-off campaigns - you think in systems and guardrails, not just individual offers.
  • Strong financial and analytical fluency; comfort quantifying trade-offs between growth, retention, and margin, and communicating them to senior stakeholders.
  • Experience in subscription or marketplace consumer businesses (edtech, media, e-commerce, or similar).
  • Experience partnering cross-functionally with Finance, Legal, Marketing, and Data/Analytics teams.
  • Excellent judgment and communication skills - you'll often be the voice of discipline in fast-moving commercial conversations.
  • Comfort operating in a dynamic, evolving environment.

Preferred Qualifications
  • Experience setting or governing pricing strategy is strongly preferred.
  • Familiarity with SQL or BI tools (e.g., Looker, Tableau, Databricks) to explore promotional and pricing data independently.
  • Experience operating across multiple brands or platforms simultaneously.

Compensation
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, and experience. In addition to a base salary, this role is also eligible for equity.
Hiring Compensation Range
Austin and Denver
$156,400 - 195,500
Posting Date: 8/11/2026
Application Window:
We anticipate the application window will be open until 9/11/2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.
#LI-JC2
For more information about how Coursera collects and uses your personal information, please see our Global Applicant Privacy Notice .
To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.
If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.
Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [email protected].

Skills Required

  • 8+ years of experience in pricing, promotions, commercial strategy, or a related field, including managing promotions for a global consumer company
  • Track record of building scalable frameworks and policies (discount frameworks, guardrails, approval thresholds)
  • Strong financial and analytical fluency; ability to quantify trade-offs between growth, retention, and margin
  • Experience in subscription or marketplace consumer businesses (edtech, media, e-commerce, or similar)
  • Experience partnering cross-functionally with Finance, Legal, Marketing, and Data/Analytics teams
  • Excellent judgment and communication skills
  • Comfort operating in a dynamic, evolving environment
  • Experience setting or governing pricing strategy
  • Familiarity with SQL or BI tools (e.g., Looker, Tableau, Databricks) to explore promotional and pricing data independently
  • Experience operating across multiple brands or platforms simultaneously

What the Team is Saying

Nicole
Cyndia
Ned
Yukie
Stephen
Wynne
Cyndia Chambers
Kate Houlihan
Madhavi Bhasin
Kate Houlihan
Kerem Daldal
Dearbhlá McCormack
Kate Houlihan
Karen Fascenda
Kerem Daldal
Karen Fascenda
Luiz Gonzaga dos Santos Filho
Rajesh Ramachandran
Jyotika Pruthi
Sonam Raheja
Sonam Raheja
Jyotika Pruthi

Coursera + Udemy Compensation & Benefits Highlights

  • Parental & Family Support Parental leave includes 12 weeks at 100% pay in the U.S., alongside a lifetime $25,000 reimbursement for fertility, adoption, and surrogacy, with support via Maven and caregiving tools. These programs signal broad, inclusive coverage for many paths to parenthood.
  • Healthcare Strength Medical coverage includes multiple plan options (PPO/HDHP/HMO) plus dental and vision, complemented by mental-health resources through Modern Health and Headspace. Additional features like travel support for out-of-state care and strong plan choices reinforce comprehensive coverage.
  • Leave & Time Off Breadth Time off is presented as flexible or “unlimited” PTO for U.S. salaried employees, with meeting‑free learning days and an ease‑back program for new parents. This breadth provides latitude to rest, learn, and manage family transitions.

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The Company
HQ: San Francisco, CA
1,500 Employees
Year Founded: 2010

What We Do

About Coursera: Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. About Udemy: Udemy is an AI-powered skills acceleration platform transforming how companies and individuals across the world build the capabilities needed to thrive in a rapidly evolving workplace. By combining on-demand, multi-language content with real-time innovation, Udemy delivers personalized experiences that empower organizations to scale workforce development and help individuals build the technical, business, and soft skills most relevant to their careers.

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Coursera + Udemy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We offer hybrid work schedules and hybrid working so our people can make work fit their unique needs.

Typical time on-site: 2 days a week
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