Senior Media Planner

Reposted Yesterday
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Hiring Remotely in Hong Kong
Remote
Senior level
AdTech • Marketing Tech
The Role
The Senior Media Planner supports the team by managing administrative tasks, developing media strategies, executing campaigns, analyzing performance, and negotiating with media partners to ensure effective media planning and buying.
Summary Generated by Built In
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy

• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies

• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI

• work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation

• Utilizing various propriety planning tools to generate learning and insight from data

• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

Location:

Hong Kong

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Media Planning Tools
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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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