Senior Media Planner

Reposted 22 Days Ago
Be an Early Applicant
Hong Kong
Senior level
AdTech • Marketing Tech • Software
The Role
The Senior Media Planner supports media planning, execution, and evaluation of campaigns, ensuring efficient operations and strategic recommendations.
Summary Generated by Built In
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy

• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies

• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI

• work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation

• Utilizing various propriety planning tools to generate learning and insight from data

• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

Location:

Hong Kong

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Media Planning Tools
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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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