Senior Media Manager

Key Responsibilities

• Manage all paid digital media buys including for social, programmatic, paid search, LinkedIn, TikTok and  Amazon Ads among others.
• Support the Paid Digital team by providing data analysis and reporting insights
• Produce analytical reports that provide the client with insight on efficiency of campaigns
• Pull and analyze competitive information and research
• Research user data and audience metrics via research tools
• Analyze and work with team to optimize media mix across all channels based on performance data
• Monitor & analyze paid social/display data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid social campaigns
• Work with the Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.

Qualifications

• Proficiency in English language skills at either B2 or C1 level is required
• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum of 5 years of hands-on experience in managing ads across various platforms, demonstrating a deep understanding of digital advertising best practices and strategies.
• Proven track record as a Meta or Google performance media buyer, with demonstrable success in driving results through these channels.
• Deep understanding of marketing and ecommerce principles, particularly in executing multi-channel campaigns.
• Proficiency implementing tracking technologies like pixels, data layers, and GTM.
• Strong reporting and analytics skills, with the ability to translate data into actionable insights.
• Expertise in project management tools such as Basecamp, Trello, communication platforms like Slack, and the Google Suite, including Sheets for creating and analyzing data.