Senior Media Manager

At a glance:

This is a mid-level position on our Integrated Media Investment team. Our team develops and executes performance-driven media investments across television, streaming, audio, print, out-of-home (OOH), and emerging media channels. As a Senior Media Manager, your work has a direct impact on our clients’ growth and success.

This role requires the ability to adapt, learn, and grow in a fast-paced environment. You will be responsible for negotiating, executing, and optimizing media investments while supporting client performance and business growth. Performance marketing is at the core of what we do, and success in this role requires strong media strategy, analytical thinking, and data-driven decision-making.

What does a Senior Media Manager do at Rain the Growth Agency?

• Strategic Media Investment & Performance Management
  • Lead the development, execution, and optimization of performance-based media investments across television, streaming, audio, print, OOH, syndication, and emerging channels.
  • Manage a portfolio of media investments, balancing client objectives, budgets, performance goals, and market opportunities.
  • Negotiate pricing, value, and media placement to maximize client performance and return on investment.
  • Use performance data and marketplace insights to identify optimization opportunities and strategic recommendations.
  • Align media investments with client KPIs, recommending testing opportunities, budget shifts, and areas for growth.
  • Evaluate partnerships, sponsorships, integrations, and innovative opportunities that support client objectives.
  • Seek new technologies, platforms, and media solutions that can improve efficiency and performance.
• Media Planning, Campaign Management & Client Collaboration
  • Partner with account, planning, analytics, and buying teams to develop and execute media strategies.
  • Build and manage media schedules across local, national, and CTV platforms.
  • Monitor pacing, clearance, budget delivery, and performance throughout campaign flights.
  • Provide ongoing budget updates and performance recommendations to clients and internal stakeholders.
  • Analyze campaign performance and develop actionable recommendations tied to business goals.
  • Present performance insights, testing results, and strategic recommendations to clients and internal teams.
  • Serve as a client-facing resource on media strategy, performance, and investment opportunities.
  • Foster a performance-first mindset through continuous optimization and data-driven decision-making.
• Cross-Channel Media Expertise
  • Develop a strong understanding of television, streaming, audience-based buying, and cross-platform media strategies.
  • Identify opportunities to improve reach, efficiency, and performance across channels.
  • Collaborate with internal teams to evaluate audience insights, attribution, and measurement solutions.
  • Apply industry and consumer media trends to media recommendations and planning decisions.
• Team Collaboration & Mentorship
  • Mentor and support Media Coordinators, Assistants, and junior team members on media strategy, buying fundamentals, and campaign management.
  • Assist with onboarding and training new team members.
  • Document processes, best practices, and learnings to support team development and operational excellence.
  • Collaborate across departments to improve workflows and share knowledge.
  • Participate actively in team meetings, training opportunities, and special projects.
• Industry Leadership
  • Stay informed on industry trends, emerging technologies, and new media opportunities.
  • Share relevant insights and recommendations with internal teams and clients.
  • Contribute to agency thought leadership and continuous improvement initiatives.

What Makes a Great Senior Media Manager at Rain?

• 5+ years of media investment, buying, planning, or campaign management experience across multiple channels.
• National TV buying experience is required.
• Experience with streaming media preferred.
• 2–3 years of campaign management experience.
• Strong understanding of performance marketing principles and how media investments drive business outcomes.
• Proven ability to negotiate effectively and maximize client value.
• Ability to manage multiple high-priority projects simultaneously.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Ability to identify testing opportunities and improve performance through strategic media investments.
• Skilled at making sound decisions in a fast-paced environment.
• Strong written, verbal, and presentation skills.
• Ability to learn and leverage media platforms, analytics tools, and proprietary systems.
• Collaborative mindset with a commitment to mentorship, teamwork, and continuous improvement.
• Passion for identifying innovative opportunities that drive client growth.
• Strong professional reputation and commitment to building productive relationships.
• Appreciation for Rain Agency’s Core Value

Target Base Salary: $76k - $96k
Base salary is determined by a wide range of factors, including relevant experience, knowledge, skills, job duties, and needs of the business. Base salary is one part of our total compensation package, which includes benefits, perks, and profit-sharing.

Why work at Rain?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in-person when possible
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.