About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
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We are seeking a Senior Media Director to lead media strategy, governance, and operational excellence across Hispanic markets in Latin America. This role will be responsible for driving a regional media vision, ensuring alignment between strategic priorities and local market execution while partnering closely with senior stakeholders across the organization.
The position will oversee the coordination of multiple market clusters, ensuring a full-funnel approach to media planning — from brand building and audience development to performance and conversion objectives. The Senior Media Director will act as the key connection point between regional strategy and local market realities, enabling teams to develop effective tactical plans and execute high-quality media solutions tailored to each market.
This role will be accountable for establishing governance frameworks, driving process standardization, ensuring operational consistency, and elevating the quality of media delivery across Hispanic markets. Through strong leadership, strategic thinking, and cross-market collaboration, the Senior Media Director will identify growth opportunities, foster innovation, and ensure media capabilities are aligned with business objectives.
Key Responsibilities- Lead the regional media strategy and governance across Hispanic markets in LATAM.
- Partner with senior stakeholders to translate business priorities into comprehensive media strategies.
- Oversee coordination between regional guidelines and local market execution.
- Ensure a full-funnel media approach across brand, consideration, performance, and conversion objectives.
- Guide local teams in the development of tactical media plans aligned with regional strategy.
- Establish and optimize operational processes, ways of working, and governance models across markets.
- Ensure consistency, quality, and excellence in media delivery across all clusters.
- Drive collaboration between cross-functional teams and market stakeholders.
- Identify opportunities for innovation, efficiency, and continuous improvement in media operations.
- Be responsible for centralizing the governance of the Hispanic operation and coordinating the Mexico, South, and Andean clusters, ensuring a full-funnel approach to each market's media needs, from brand building to performance and conversion.
- 10+ years of experience in media strategy, planning, and leadership roles within advertising agencies, media agencies, or related industries.
- Proven experience leading regional or multi-market media operations, ideally across LATAM markets.
- Strong expertise in integrated media strategies across the full funnel, including branding, performance, and conversion.
- Deep understanding of digital media ecosystems, traditional media channels, and evolving consumer behaviors.
- Experience managing senior client relationships and leading strategic conversations with executive stakeholders.
- Strong leadership skills with experience managing cross-functional and multicultural teams.
- Ability to balance regional strategic vision with local market needs and execution realities.
- Strong analytical mindset, with the ability to translate data and insights into actionable media strategies.
- Excellent communication, influencing, and stakeholder management skills.
- Advanced English.
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Skills Required
- 10+ years of experience in media strategy, planning, and leadership roles
- Proven experience leading regional or multi-market media operations, ideally across LATAM
- Expertise in integrated media strategies across brand, consideration, performance, and conversion
- Deep understanding of digital media ecosystems and traditional media channels
- Experience managing senior client relationships and leading strategic conversations with executives
- Strong leadership experience managing cross-functional and multicultural teams
- Ability to translate data and insights into actionable media strategies
- Excellent communication, influencing, and stakeholder management skills
- Advanced English
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
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