Zuru

Senior Media Buying Executive, Toys

Posted 7 Days Ago

Be an Early Applicant

Auckland

In-Office

Junior

Software • Automation

The Role

The Senior Media Buying Executive will lead digital paid media campaigns for ZURU's Toys business across Tier 1 markets like the USA, focusing on platforms such as TikTok, Google, and Meta, while collaborating with various teams to achieve business objectives.

Summary Generated by Built In

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms, as well as being named the NZ Marketing Team of the Year at the 2025 Marketing Awards.

Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all of our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity in New Zealand. Within this team we are recruiting for a Senior Media Buying Executive for our Toys business.

The Senior Media Buying Executive will run the paid media campaigns in Tier 1 markets like the USA for brands such as XSHOT, Mini Brands and Bunch o Balloons. ZURU is one of the biggest Toys distributors in the world so this presents an opportunity to run exciting market-leading campaigns for some of the biggest brands in the business on the world stage.

Our activity runs primarily across TikTok, Google, Meta and The Trade Desk. Our primary focus is to deliver exceptional campaigns on these platforms, working with the tech partners to get the most out of their products and our content to deliver efficient and effective media campaigns. There is room to test and learn on other platforms, e.g. Snap, but at it’s heart the role is looking for a candidate who wants to become the best of the best at winning on those core platforms.

Essential to success will be the relationships built with the multiple teams including Media Planning, Data & Analytics, Content and Global Marketing teams to ensure all campaigns ladder up and deliver on business objectives. All resource sits in-house at ZURU which is a fantastic platform to drive innovative, agile and effective work based on consumer insights and trends whilst learning from some of the brightest minds in the industry. The Buying team are also responsible for how these campaigns are reported on and how insights are surfaced across our brand and commercial teams to drive effective retailer conversations.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking global company. Most importantly we are looking for a candidate within the right personality and attitude who wants to roll their sleeves up, execute campaigns to the highest standard and strive for their work to make a true business impact. We can provide the support and training structures required to ensure the candidate delivers optimal results.

Roles & Responsibilities

Create, oversee and execute digital paid amplification campaigns
Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, The Trade Desk other relevant platforms.
Work with an off-shore team in India on campaign execution.
Lead campaign delivery for Tier 1 markets (e.g. the US)
Oversee campaigns for campaigns across all global markets and regions
Utilise technology to automate and improve output
Work collaboratively and progressively with tech partners
Evolve the reporting structure and cadence delivered at a global level

Skills & Experience

2+ solid years’ experience in Digital Media Buying
Media buying experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal
A strong work ethic with a bias for action
Openness to listen, learn and adapt to always do better
Comfortable sharing opinions in a productive manner
Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
Willingness to take responsibility and accountable for the work of the team
Toys, entertainment or retail experience is preferable but not essential
You will be excited to contribute to our office culture!

Life at ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

🌱 Culture for Growth

🧘 Health Benefits

🌎 Global Opportunities

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined

🚀ZURU.com

#LI-JK3

Top Skills

Facebook Business Manager

Google

Google Ad Products

What We Do

ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru