Senior Measurement & Research Manager

ROLE DESCRIPTION 

A member of the Principal Communications Team, the Senior Measurement & Research Manager is responsible for cross-cutting measurement, research, and insights to help advance the principal’s leadership, influence, and voice and drive awareness and influence for key issues.  

The Senior Manager will partner across the team and with external vendors to develop insightful and actionable reporting on owned, earned, and paid media, public opinion polling, audience research, and more. This role will work closely and collaboratively with the Director, Strategy, Measurement & Operations and with functional leads to apply insights and findings to strategies and campaign plans; will partner with a diverse range of stakeholders internally and externally; and will manage vendors.  

The candidate should be comfortable in an organization that places a high premium on culture, collegiality, intellectual curiosity and collaboration. At the same time, this person must be comfortable with a fast-paced, dynamic role. 

This is a Limited Term Employee (LTE) position and is expected to have a duration of 2 years. 

 
ROLE RESPONSIBILITIES  

• Drive measurement and research in the U.S. and global markets to assess the effectiveness of efforts and incorporate takeaways and insights into strategies.
• Manage and lead work with consultants and public polling firm to track perceptions and KPIs among audiences in the U.S. and other geographies and apply findings and insights into strategic plans.
• Lead the development and implementation of a measurement framework that maps key performance indicators to objectives and informs learning and research agenda. 
• Develop and implement systems to measure outcomes and the impact of communications efforts, in partnership with our internal team and external vendors.
• Coordinate and collaborate with internal teams and vendors to compile data sources, insightful reporting, scorecards, and dashboards that tracks against critical business metrics and provides actionable data-driven recommendations. 
• Partner across the team to lead and advise on the development of integrated communications strategies that leverage learnings and insights. 
• Lead measurement, research, and reporting plans for high-priority tentpole moments and cross-organizational projects to evaluate return on investment, value and impact. 
• Lead the development and execution of research projects across media, digital, polling and audience segmentation.
• Lead the development of quick-turn pulse reports, using social listening tools and sentiment analysis to translate real-time monitoring data into insights and takeaways.
• Develop a knowledge base of insights and learnings to help socialize and apply findings across the team and organization. 
• Lead efforts to integrate audience segmentation research across digital, earned media and creative content strategies.  
• Serve as thought partner and adviser to functional teams on strategy development, measurement and research.
• Ensure effective use of Measurement & Research budget that is aligned with strategic priorities.  
• Contribute to the development of strategy planning sessions, learning opportunities, and annual planning for the Principal Communications Team.  
• Drive integration and collaboration across the organization. Navigate a complex ecosystem through effective relationship-building, information flow, and stakeholder management.   

 
SKILLS AND COMPETENCIES  

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

The requirements listed below are representative of the knowledge, skills, and/or behavior required to be successful in this role.  

• Proven experience leading communication measurement and evaluation strategies, as well as project or program management.
• Experience partnering with a variety of stakeholders to align on clear objectives and strategies and coordinating and collaborating with vendors. 
• Experience compiling high-level reports and dashboards for organization leadership.  
• Strong understanding of how communications advances program and advocacy goals.
• Deep knowledge of media, online landscape and trends and experience measuring earned media. 
• Expertise in evaluating multi-channel communications campaigns.
• Experience using social listening tools and sentiment analysis to translate real-time monitoring data into insights and actionable takeaways.  
• Experience scoping and leading qualitative and quantitative research, including audience segmentation, message development, and validation, content testing, perception and attitude benchmarking, and tracking.
• Proficient at social and traditional media analytics, digital media monitoring, network and sentiment analysis, and owned channel performance.
• Advanced knowledge of Microsoft Excel, including pivot tables and macros, and strong data visualization skills in PowerPoint.
• Understanding of project management processes, workflows, and terminology.
• Ability to synthesize large amounts of information to identify and present implications.
• Experience using public opinion research methods (quantitative and qualitative) in domestic and international markets. 
• Experience setting up digital data collection activities – other evaluation methods a plus – as well as visualization and reporting.
• Experience using social listening, media analysis and data visualization tools, such as Brandwatch, Meltwater, Cision, Quid, StatSocial, and Tableau. 
• Experience working with new research methodologies, including emerging metrics and practices within social media.
• Excellent interpersonal, oral, and written communication skills and the ability to disseminate information clearly and concisely. Ability to maintain a positive, cooperative, and professional demeanor in stressful and time sensitive situations and circumstances.  
• Exceptional organization and time management skills, including an ability to prioritize multiple tasks to meet changing timelines and requests, while strategically thinking ahead; demonstrated ability to juggle multiple and competing demands.  
• Proactive stance, with a proven track record of working in a dynamic, fast-paced environment, requiring a high level of attention to detail.  
• Comfort working both independently and as part of a team.
• Ability to offer creative solutions when faced with challenges and ambiguity; ability to think through alternatives to implement the best course of action and work toward solutions.  
• High integrity, sound judgment in decision-making, and discretion with confidential matters and sensitive information.  
• Openness and willingness to learn. Uses failures as a positive teaching tool with the mentality of continuous improvement.   
• Active listener with an ability to collaborate across teams and organizations; communication skills suited for a broad range of audiences and individuals.  
• Enthusiasm and passion for philanthropy and personal commitment to the important role that women and girls can play in transforming the world.

REQUIRED QUALIFICATIONS  

• 10-12 years of relevant experience in communications, marketing, and/or public relations (experience with executive communications a plus)
• 6 years of relevant experience focused on measurement and research
• Ability to travel 

Base annual compensation range for this role is from $197,200 - $204,400. This is a Limited Term Employee (LTE) position and is expected to have a duration of 2 years. This means that, absent some change, the position will end within that timeframe as defined in the offer letter. The limited duration of the position does not alter the at-will nature of the position or work at Pivotal Ventures. 

Benefits include medical, dental, vision, life, long-term disability and long-term care insurance, backup caregiving solution, 144 hours of vacation, 96 hours of sick leave, 401k, HSA, FSA, discretionary annual target performance bonus and more.