Senior MarTech Consultant (Marketo)

Job Description:

Senior MarTech Consultant (Marketo) (m/f/d)

Permanent | Serbia, Czech Republic, Portugal | Hybrid

About Merkle

We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition.

Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Job description:

We are looking for a skilled Senior MarTech Consultant with significant experience delivering consulting services in the MarTech domain, in particular with Adobe Marketo. In this role, you will lead smaller projects independently while contributing substantially to larger initiatives, serving as an advisor and mentor to junior colleagues. You will support platform administration, enhancement, and optimization initiatives alongside CRM and email campaign execution.

What we are looking for you if you can:

• Support Adobe Marketo platform administration and governance, including campaign and template management, activity log troubleshooting, workflow and flow design, cloning workarounds, and overall platform governance.

• Conduct requirements engineering and create functional specifications for solutions across platforms such as Adobe or Salesforce, documenting functional and non-functional requirements and defining industry-specific business processes.

• Lead change management activities to help teams adopt new MarTech systems and processes, working closely with marketing, IT, and operations to align stakeholders and facilitate training.

• Lead consulting projects and digital transformation initiatives, take responsibility for significant project components, manage backlog and prioritization, and act as a subject matter expert in client pitches and business development.

• Act as an advisor and mentor to junior colleagues, consultants, and analysts.

• Plan and execute email marketing campaigns for different events and audience segments, including automation and personalization workflows.

• Analyze and report on campaign results and KPIs, identifying areas for improvement and making recommendations.

• Manage email marketing and CRM lists, ensure data accuracy and cleansing, and maintain compliance with regulations such as GDPR and CAN-SPAM.

• Bring significant MarTech consulting experience, including independent ownership of smaller projects and meaningful contributions to larger initiatives.

• Demonstrate strong expertise in Adobe Marketo architecture and administration, with recognized expertise in relevant MarTech platforms such as Adobe, Salesforce, or Sitecore; Salesforce Marketing Cloud experience is an advantage, and familiarity with Knak is a plus.

• Bring 3–5 years of experience in email marketing or CRM database management, preferably in a B2C or e-commerce environment.

• Bring a bachelor's degree in Marketing, Communications, Business, or a related field, excellent English copywriting skills, strong analytical skills, and the ability to multitask and prioritize in a fast-paced, dynamic environment.

Why Merkle?

Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What's in It for You?

• Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.
• Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member's unique perspective is valued, and everyone is welcome.
• Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.
• Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.
• Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society.
• Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects.

*Many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter

How to Apply

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

Diversity, Equity & Inclusion

At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

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