Senior Marketing Technology Architect

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The Marketing Technology team operates as the implementer and stewards of the technology that equips our Marketing team. Our work impacts workmates and the public alike, and ranges from traditional engineering challenges to broad, multi-organizational problem solving efforts. We seek excellence in all that we do, ensuring that our solutions are not only effective externally - but also empower the marketers who use them!

About the Role

Workday seeks a strategic Architect to drive the vision and execution of our marketing technology ecosystem. Collaborating closely with Marketing, Sales, CX, IT, and Revenue Operations, you'll define and implement a best-in-class MarTech roadmap that optimizes go-to-market strategies and fuels data-driven decision making. This role requires deep understanding of MarTech landscapes, strong stakeholder management skills, and a passion for leveraging technology to achieve business goals.

Responsibilities:

• Own the MarTech reference architecture and roadmap in alignment with our marketing strategy and the IT enterprise architecture.

• Develop a process to identify and align on mid-to-longer term technology investments that are most appropriate to the GTM (leveraging capability assessment and maturity frameworks where appropriate) to develop a strategic plan or north star to influence roadmaps, resource plans, and ongoing work.  

• Develop a playbook and drive its adoption in use for tool evaluations and reevaluations that drive repeatability, consistency, and increases overall quality of decision making and value.  

• Provide architectural assurance of solution designs that touch the MarTech space to ensure architectural and engineering quality.

• Own completion and maintenance of end-to-end capability documentation across the GTM/Revenue Lifecycle in partnership with other Product Managers in the team.

• Develop governance artifacts and processes that drive clarity on how applications should be supported, deployed, owned, resourced and governed ongoing.  

• Create standardization of data between systems for measurement and analytics, and liaise with senior leadership to drive interdepartmental adoption.

• Envision, design and drive enablement of modern MarTech stacks that utilize customer data to create a personalized targeted experience.

• Define, document and maintain technology capability mapping and process mapping to drive efficiencies, influence priorities, and to support gap assessments for new initiatives or transformational change.

About You

Basic Qualifications

• 8+ years demonstrating a high degree of proficiency in designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud based architectures

• 4+ years in an architect role designing technology architectures, workflows, best practices and governance guidelines

• Hands on experience in architecture and design of marketing, advertising and data platforms e.g. Adobe, Marketo, Salesforce, Google, etc.,

• Understanding of holistic enterprise architecture and interplay of analytical components with enterprise foundational components

• Proven experience in understanding Marketing business goals and delivering technology to support the business goals

Other Qualifications

• Proven experience leading multiple successful GTM technology evaluations, including re-evaluations/replacements to existing technologies, and multi-phase projects.

• Understanding of holistic enterprise architecture and interplay of data quality & analytical enablement from foundational system & technology strategy. 

• Experience and best practice with elevating the role of users and feedback loops into technology management practices & cross-functional operating environments. 

• Strong verbal, visual, and written communication skills, including excellence in analytical and collaborative discussion. 

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $147,400 USD - $221,000 USD

Additional US Location(s) Base Pay Range: $124,500 USD - $221,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!