Senior Marketing Strategist

• Thirteenth month's salary and 8% holiday allowance

• 10% Employee Benefit Budget

• EUR 1,400 development budget per year

• Hybrid working: balance between home and office work (possible for most roles)

• A pension, for which you can set the maximum amount of your personal contribution

View all our benefits.

We are looking for an experienced and strategic Senior Marketing Strategist to drive consumer engagement, adoption, and communication strategies across our initiatives within Area Consumer Interaction, Tribe Tech4Engneering at Rabobank.

In this role, you will act as the strategic marketing partner to the Product Owner of our marketing squad. Together with the squad members, you will help translate consumer insights into compelling positioning, messaging, communication strategies, and adoption plans that maximize the value of our products and services, while actively contributing to the development of the team through mentoring and capability building.

• Develop marketing strategies that support long-term objectives and deliver measurable business impact.
• Lead end-to-end communication and engagement campaigns from planning through performance evaluation.
• Establish KPI frameworks that measure campaign effectiveness, customer engagement, and adoption outcomes

• 36 or 40 hours per week

• Develop and drive strategic marketing plans that align consumer needs, business priorities, and long-term organisational objectives while delivering measurable impact.
• Lead positioning, messaging, communication, and adoption strategies that clearly articulate customer value and support successful product launches.
• Build trusted stakeholder relationships while advising teams and lead stakeholders using consumer insights, performance data, and strategic recommendations

Working within Area Consumer Interaction, Tribe Tech4Engineering, this role acts as a strategic marketing partner to the Product Owner and collaborates across squads, tribes, and leadership teams to maximise user value and adoption.

We believe in the power of differences. It is precisely by combining people's differences that we become an even better bank. We are curious about what you add to our squad within Area Consumer Interaction.

You will work in Squad Lighthouse, a strategic marketing and communications squad within Area Consumer Interaction. Our mission is to drive awareness, understanding, and adoption of technology solutions across Rabobank. We help internal teams discover and adopt the right standard technology products, enabling greater consistency, efficiency, and value creation throughout the bank. Collaboration is at the heart of everything we do. As a strategic, consumer-centric, and results-driven team, we bring together communications, engagement, and adoption expertise to help our technology tribe achieve its goals and accelerate the successful use of standard technology solutions across Rabobank.

For us, your development and that of society go hand in hand. That’s why we want to invest in you and work together for a better world. We summarise this in one sentence: ‘At Rabobank, you work on yourself and the world around you at the same time. You’ll see this reflected in your personal development budget, our hybrid working environment, and a healthy balance between work and home. You can work on banking services for our private and business customers, as well as societal issues such as food and energy transitions.

At Rabobank, we believe we become stronger through people who complement each other. By embracing our differences, we bring out the best in one another. We seek diversity in areas such as knowledge, skills, and experience, but also in gender, background, and culture. Across every department, we strive for variety and the freedom to be yourself – whoever you are. That’s what diversity and inclusion at Rabobank is all about

• Bachelor's or master's degree in marketing, Communications, Business Administration, Economics, or a related field.
• Minimum 7 years of experience in marketing strategy, product marketing, consumer engagement, communications, adoption, or related disciplines.
• Proven track record of developing and executing successful strategic marketing and communication initiatives.
• Experience working within Agile environments and collaborating closely with multidisciplinary teams.

To ensure that we assess all candidates equally for suitability for this position, we do not require a mandatory cover letter. Instead, we ask all candidates the same three questions to see how your profile matches the role. Please pay sufficient attention to answering these questions and explaining your answers. together with your CV, these responses form the basis for our evaluation in this round. Submitting both a CV and answers to the three questions is the minimum requirement to be considered in the selection process. A cover letter is not mandatory but may be submitted optionally.

You may draw on your work experience, volunteer work, education, private life, and so on. Use a maximum of 200 words per question and provide no more than two examples. Below are the questions:

1.      How have you used customer insights to shape a successful marketing, communication, or adoption strategy?

2.      Can you describe a strategic initiative where you influenced stakeholders and delivered measurable business impact?

3.      How do you measure the success of marketing and engagement activities, and how have you used data to improve outcomes?

Please submit these answers (combined with your motivational letter) in the application section titled ‘Add your cover letter (optional)’ on the website portal.
You & the application process

You can apply for the Senior Marketing Strategist vacancy at Rabobank, until fulfilment.

• Questions about working at Rabobank and the process? Ashley Lumbantobing, IT Recruiter via [email protected]
• If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule it.
• Answers to frequently asked questions can be found at Rabobank rabobank.jobs/en/faq
• A reliability check is part of the procedure.
• We respect your privacy.

To be considered for this position, you must be located in the Netherlands and have the legal right to work in the Netherlands. We are unable to consider candidates requiring relocation from another country.

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