Job Description:
General Function / Summary:
The Senior Marketing Specialist is responsible for (or accountable for) managing relationships with lead vendors, and driving new customer acquisition within our lead purchase channels. A strong analytical mindset, appetite to drive consistent improvements, and ability to collaborate cross-functionally is paramount.
Essential Duties:
- Manage new customer acquisition across multiple lead campaigns.
- Work with internal analytics team on analysis & reporting to optimize campaigns and funnel performance.
- Maintain existing lead vendor relationships to drive execution, as well as holding vendors accountable for maintaining target KPIs.
- Create, manage, test, and analyze various tests utilizing A/B, multivariate, user, and usability testing methodologies.
- Collaborate and work cross-functionally with the team (legal/compliance, analytics, project management, finance, credit risk) in exploring new initiatives to engage in research and drive improvements within channel.
- Use a data-driven approach to communicate results and “tell a story” and bring others in alignment.
Minimum Education and Experience Required:
- Bachelor’s degree or equivalent experience in marketing or business-related fields
- 4+ years of experience in marketing, focus in user acquisition and consumer lending, or a similar highly-regulated industry
- Advanced Excel, data visualization (eg. Tableau)
- Experience in SQL/Snowflake or PHP is a strong plus
- Ability and willingness to consistently live and embrace our core values of accountable, inclusive, transparent, and focused
The anticipated salary range of this role is 90-100K with annual bonus opportunity of 20%.
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What We Do
CNG Holdings Inc. (CNG) is headquartered in Cincinnati, Ohio, and is a respected leader in the financial services industry. Through professional partnerships, CNG provides a wide range of convenient and accessible financial products and services designed to improve customers’ financial situations, thereby filling a need and delivering value to our customers. Our mission is to help and educate our customers while building and nurturing long-term relationships. We strive to make a difference in our customers’ lives and the communities we serve. Our vision is to deliver innovative financial solutions that better fulfill our customers’ unique financial needs so that they can build a better future for themselves and their families. CNG Holdings Inc. core values ultimately define how we treat our customers and each other. We are: • Inclusive: We are committed to creating environments that make all people feel welcomed, supported and valued; giving people the respect that is due them; being human and recognizing the humanity in others. • Accountable: We do what we say we’re going to do. We take ownership for the quality of our individual work but also take pride in what we deliver as a team. We operate with honesty and integrity. • Transparent: Share information. Share mistakes. Share victories. Trust is built through transparency. • Focused: Work with a sense of urgency on the critical few. Everyone is responsible to own their focus area, so we deliver on the collective results through flowless execution. We’re empowered to make decisions which benefit the health of the company. We demonstrate our commitment to being customer-centric by placing our customer at the center of all our communications, not ourselves.
