Senior Marketing Specialist
Morningstar China
About the Role: We are looking for a high-impact marketing professional to drive Morningstar China’s growth through integrated marketing initiatives across content, brand, and demand generation. This role plays a critical part in building Morningstar’s influence in the advisory ecosystem, scaling audience reach, and converting marketing efforts into measurable business impact.
Key Responsibilities
1. Audience & Ecosystem Growth
- Build and engage a high-quality audience base among financial advisors and institutions
- Develop and manage advisor and client communities to drive engagement and retention
- Collaborate with industry KOLs and partners to expand Morningstar’s ecosystem influence
2. Content & Brand Amplification
- Plan and execute multi-format content strategies (articles, video, podcast, livestream)
- Drive content distribution across key local online channels (e.g., WeChat, Douyin, BiliBili, RedNote, etc. )
- Co-create thought leadership content with internal experts and external partners
- Strengthen Morningstar’s positioning as a trusted voice in China’s investment ecosystem
3. Demand Generation & Campaign Execution
- Design and execute integrated marketing campaigns (webinars, events, roadshows)
- Support lead generation and pipeline development in collaboration with sales teams
- Track campaign performance and optimize for lead quality and conversion
4. Event & Industry Engagement
- Plan and execute industry events and flagship initiatives (e.g., Morningstar Investment Conference China, summits)
- Manage event promotion, attendee engagement, and post-event conversion
- Leverage events to strengthen brand presence and generate qualified leads
5. Cross-functional Collaboration
- Partner closely with Sales, Product, Research, and Global Marketing teams
- Align marketing strategies with business priorities and product positioning
- Manage external vendors and media partners when required
Requirements
- 1–3 years of experience in marketing; financial services or B2B experience preferred
- Strong understanding of content marketing, digital channels, and campaign execution
- Ability to think strategically while maintaining strong execution capability
- Excellent communication and stakeholder management skills
- Experience in event marketing and/or lead generation is a plus
- Fluent in Chinese and English
What We’re Looking For
- A builder mindset with the ability to create and scale marketing programs
- A business-oriented marketer who understands how marketing drives revenue
- A self-starter with strong ownership and execution ability
- Comfortable working in a fast-paced, cross-functional environment
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
C99_MstarResShenz Morningstar (Shenzhen) Ltd. Legal EntitySkills Required
- 1-3 years of experience in marketing
- Financial services or B2B experience
- Strong understanding of content marketing, digital channels, and campaign execution
- Ability to think strategically while maintaining strong execution capability
- Excellent communication and stakeholder management skills
- Experience in event marketing and/or lead generation
- Fluent in Chinese and English
What the Team is Saying
Morningstar Compensation & Benefits Highlights
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Leave & Time Off Breadth — A recurring paid sabbatical and flexible time off in North America provide substantial time away and are presented as a signature differentiator. The program’s active use alongside paid volunteer days underscores broad time-off options.
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Parental & Family Support — A global standard for paid parental leave plus paid caregiving leave and adoption assistance signals robust family support. These policies are positioned as company-wide standards with location-specific administration.
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Equity Value & Accessibility — A shared ownership program enables converting part of a bonus into RSUs with a company match, adding long‑term value beyond salary. Performance-based RSU awards can further enhance equity outcomes for high achievers.
Morningstar Insights
What We Do
At Morningstar, we believe in building great products in-house in a highly collaborative, agile environment where we focus on technical excellence, the user experience, and continuous improvement. Our technologists represent a range of skills and experience levels, but they all view their work as a craft and push technology’s boundaries.
Why Work With Us
Imagining big things is in our blood -- it's transformed us from a company with just a few employees in 1984 to a leading independent investment research company with a worldwide presence today. As of April 2020, we acquired Sustainalytics to drive long-term meaningful outcomes for investors in the ESG space. Join us on this exciting journey!
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Morningstar Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
