Senior Marketing Specialist

Senior Marketing Specialist

Morningstar China

About the Role: We are looking for a high-impact marketing professional to drive Morningstar China’s growth through integrated marketing initiatives across content, brand, and demand generation. This role plays a critical part in building Morningstar’s influence in the advisory ecosystem, scaling audience reach, and converting marketing efforts into measurable business impact.

Key Responsibilities

1. Audience & Ecosystem Growth

- Build and engage a high-quality audience base among financial advisors and institutions

- Develop and manage advisor and client communities to drive engagement and retention

- Collaborate with industry KOLs and partners to expand Morningstar’s ecosystem influence

2. Content & Brand Amplification

- Plan and execute multi-format content strategies (articles, video, podcast, livestream)

- Drive content distribution across key local online channels (e.g., WeChat, Douyin, BiliBili, RedNote, etc. )

- Co-create thought leadership content with internal experts and external partners

- Strengthen Morningstar’s positioning as a trusted voice in China’s investment ecosystem

3. Demand Generation & Campaign Execution

- Design and execute integrated marketing campaigns (webinars, events, roadshows)

- Support lead generation and pipeline development in collaboration with sales teams

- Track campaign performance and optimize for lead quality and conversion

4. Event & Industry Engagement

- Plan and execute industry events and flagship initiatives (e.g., Morningstar Investment Conference China, summits)

- Manage event promotion, attendee engagement, and post-event conversion

- Leverage events to strengthen brand presence and generate qualified leads

5. Cross-functional Collaboration

- Partner closely with Sales, Product, Research, and Global Marketing teams

- Align marketing strategies with business priorities and product positioning

- Manage external vendors and media partners when required

Requirements

- 1–3 years of experience in marketing; financial services or B2B experience preferred

- Strong understanding of content marketing, digital channels, and campaign execution

- Ability to think strategically while maintaining strong execution capability

- Excellent communication and stakeholder management skills

- Experience in event marketing and/or lead generation is a plus

- Fluent in Chinese and English

What We’re Looking For

- A builder mindset with the ability to create and scale marketing programs

- A business-oriented marketer who understands how marketing drives revenue

- A self-starter with strong ownership and execution ability

- Comfortable working in a fast-paced, cross-functional environment

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.