We are looking for a talented Senior Marketing Specialist to join our Americas Distributed Power Marketing team, for our Cummins Inc. facility in Shoreview, MN.
This role will help shape segment strategy, market outlooks, product roadmap inputs, channel evolution, and commercial execution priorities for Distributed Power in the Americas.
In this role, you will make an impact in the following ways:
- Support the execution of marketing strategy for a defined product line or geography by aligning deliverables to global brand objectives and business goals.
- Lead the development of data-driven marketing plans through market research, pricing analysis, and actionable insights for leadership decision-making.
- Partner with marketing leaders to create and refine targeted marketing communication plans that effectively engage key audiences.
- Drive project execution by coordinating timelines, tracking deliverables, and ensuring clear communication of progress and outcomes to stakeholders.
- Collaborate across global, cross-functional, and multi-cultural teams to successfully deliver marketing initiatives and exceed performance expectations.
- Represent Marketing on Value Package Introduction teams, contributing strategic input to support successful product launches.
- Integrate Voice of the Customer insights and customer satisfaction data into marketing strategies to enhance customer experience and market relevance.
- Mentor and support the development of less experienced marketing professionals while contributing to continuous improvement initiatives within the function.
To be successful in this role, you will need the following:
- Balance diverse stakeholder needs while planning and aligning marketing activities to achieve strategic business objectives.
- Communicate clearly and effectively across multiple audiences, building strong partnerships and maintaining stakeholder engagement.
- Leverage market analysis, channel awareness, and customer insights to develop data-driven, customer-centric marketing strategies.
- Demonstrate resourcefulness and adaptability by efficiently utilizing available resources and integrating diverse perspectives to drive meaningful results.
Education, Licenses, Certifications:
College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Experience:
Intermediate level of relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
Preferred Core Responsibilities and Activities:
- Lead strategic marketing initiatives across Rental, Natural Gas, Microgrid, and G-Drive applications, shaping segment strategies, channel evolution, and product roadmap priorities aligned to business growth objectives.
- Develop comprehensive market outlooks, including sizing, growth projections, and trend analysis, with a focus on the transition to distributed energy, bridge-to-grid, and lower-carbon solutions.
- Drive competitive intelligence and market sensing efforts by analyzing competitor offerings, pricing strategies, channel models, and customer value propositions to inform strategic decision-making.
- Support margin performance and cost-to-serve improvements by identifying opportunities for cost optimization, channel efficiency, and enhanced commercial effectiveness.
- Maintain and advance the G-Drive growth roadmap, prioritizing opportunities through actionable insights, customer feedback, and cross-functional alignment.
- Partner across Americas Marketing and Sales Operations to strengthen program planning, execution discipline, and market activation strategies, including events and trade shows.
- Contribute to annual operating plans and long-term growth strategies by aligning investments, commercial priorities, and market opportunities.
- Integrate cross-functional perspectives from product, sales, and regional teams to ensure cohesive execution and sustained business impact.
Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.
About UsCummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.Skills Required
- College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject
- Intermediate level of relevant work experience
- Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, Placement)
- May require licensing for compliance with export controls or sanctions regulations
Cummins Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cummins and has not been reviewed or approved by Cummins.
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Retirement Support — A 401(k) with company contribution/match and both defined contribution and defined benefit pension plans are offered, alongside profit sharing and an employee stock purchase plan. This mix supports long-term savings and financial security.
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Healthcare Strength — Multiple medical plan options (HSA, HSA Plus, PPO) with dental, vision, life and long-term disability coverage are provided, along with telehealth, mental-health support, and wellness tools. In-network protections and HSA/HSA Plus structures are described to help manage costs.
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Parental & Family Support — Paid maternity and paternity leave, family medical leave, and adoption assistance are offered. Reduced or flexible hours and unpaid extended leave options further support caregiving needs.
Cummins Insights
What We Do
At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.
