Sr. Marketing Specialist (ABM)

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities

Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
Coordinate campaign planning, creative development, and execution with internal teams and agency partners
Manage and optimize paid campaigns across social, search, display, and intent-based platforms
Ensure digital ABM efforts are well coordinated with offline field and event initiatives
Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
Support and mentor one team member while remaining deeply involved in execution

Preferred Qualifications

Strong experience in B2B demand generation or account-based marketing
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
Solid understanding of B2B buying groups and complex sales cycles
Comfortable operating at both strategic and tactical levels
Strong project management and cross-functional collaboration skills
Data-driven mindset with experience interpreting performance insights
Clear communicator who thrives in fast-paced, team-oriented environments