Senior Marketing Specialist

Position Overview:

The Senior Marketing Specialist will play a key role in building and amplifying the digital presence of all the TalentBridge brand entities through strategic content creation, social media management, community engagement, and marketing support. This role is responsible for developing compelling content that drives brand awareness, audience engagement, lead generation, and thought leadership across multiple digital channels. The ideal candidate is a strong writer, creative storyteller, and highly organized content marketer who thrives in a fast-paced, collaborative environment.

How You Make a Difference: Responsibilities

• Manage daily publishing schedules and maintain strategic content calendars across LinkedIn, Instagram, Facebook, and other emerging social media platforms.
• Develop, write, edit, and publish engaging social media content including captions, headlines, hooks, calls-to-action, polls, graphics, and promotional copy tailored to each platform and audience.
• Create and repurpose long-form content such as blogs, podcasts, webinars, videos, whitepapers, and thought leadership content into high-performing social-ready assets.
• Monitor and manage all brand social channels daily, responding to comments, messages, mentions, and community interactions in a timely and professional manner.
• Support reputation management initiatives by monitoring audience sentiment and escalating issues appropriately when needed.
• Collaborate closely with marketing, sales, recruiting, leadership, and creative teams to align messaging with business priorities, campaigns, and brand objectives.
• Assist in developing integrated content campaigns that support lead generation, recruiting efforts, client engagement, employer branding, and corporate initiatives.
• Create and coordinate marketing collateral including one-pagers, newsletters, presentations, event materials, email content, and digital assets.
• Optimize content for audience engagement, platform algorithms, SEO best practices, and overall campaign performance.
• Analyze and report on key performance metrics including reach, impressions, engagement, click-through rates, follower growth, and conversions, providing actionable insights and recommendations.
• Conduct social listening and competitive analysis to identify industry trends, audience interests, and opportunities for content innovation.
• Maintain brand voice consistency across all platforms while adapting messaging to fit diverse audiences and brand identities.
• Assist with content planning for company events, webinars, podcasts, recruiting campaigns, and promotional initiatives.
• Stay current on social media trends, emerging platforms, AI-assisted content tools, and digital marketing best practices.
• Manage multiple content projects simultaneously while maintaining strong attention to detail and meeting deadlines.

What You’ll Need: Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, Digital Media, or a related field preferred; or an equivalent combination of education, training, and professional experience.

Experience:  

• 4+ years of social media management, content marketing, or digital communications experience, preferably within a B2B, SaaS, staffing, recruiting, or technology-focused organization.
• Proven experience managing branded social media accounts and executing successful content campaigns across multiple platforms.
• Experience creating engaging written content for social media, blogs, email campaigns, and digital marketing initiatives.
• Familiarity with employer branding, recruiting marketing, or professional services marketing is a plus.

Skills:  

• Strong writing, editing, proofreading, and storytelling skills with the ability to adapt tone and messaging across platforms and audiences.
• Proficiency with social media management and scheduling platforms including Buffer, Hootsuite, Meta Business Suite, LinkedIn tools, and similar platforms.
• Experience using Canva and other content creation tools to develop basic graphics and visual assets.
• Familiarity with social media analytics, reporting tools, and performance dashboards.
• Basic understanding of SEO principles, digital marketing strategies, and content optimization best practices.
• Experience with AI-powered writing, content generation, and social media tools strongly preferred.
• Knowledge of email marketing platforms, CRM systems, and content management systems is a plus.
• Exceptional organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Highly collaborative mindset with strong interpersonal and communication skills.
• Self-starter who takes initiative and thrives in a fast-paced, evolving environment.
• Creative thinker with a passion for storytelling, branding, and audience engagement.
• Strong attention to detail and commitment to delivering high-quality, polished content.
• Passion for social media trends, digital innovation, and building meaningful online communities.