Forbes Advisor - Senior SEM Specialist / SEM Specialist

Reposted 5 Days Ago
Be an Early Applicant
Hiring Remotely in India
Remote
80K-80K Annually
Senior level
Artificial Intelligence • HR Tech • Professional Services • Software
The Role
Manage and optimize large-scale international paid search campaigns across Google Ads and Bing Ads. Build keyword strategies, bidding plans, A/B tests, and track KPIs using analytics tools. Own high-budget accounts ($80K+/month), implement automation, collaborate with creative and web teams to improve landing page conversion funnels, and deliver performance-driven insights.
Summary Generated by Built In
About the Role

We are seeking highly skilled Search Engine Marketing (SEM) Specialists who are experts in managing large-scale international paid search campaigns (in USD or UK Pounds). The role requires end-to-end ownership of Google Ads (Search & Display), Bing Ads, and other paid platforms, with a focus on maximizing ROAS through smart bidding strategies, audience targeting, and data-driven optimization.

Roles and Responsibilities
  • Plan, manage, and optimize large-scale paid search campaigns across Google Ads, Bing Ads, and other platforms.
  • Create and execute keyword strategies, ad copywriting, bidding plans, and A/B testing.
  • Monitor campaign performance using Google Ads, Google Analytics, Search Ads 360, and other third-party tracking tools.
  • Track and report on KPIs, ROI metrics, and performance trends, delivering actionable insights.
  • Collaborate with creative, content, and web teams to improve landing page performance and conversion funnels.
  • Implement automation practices and stay updated with the latest SEM trends, algorithm updates, and industry best practices.
  • Manage high-budget international campaigns (minimum $80K/month) with strategic and tactical ownership.
Must-Have Skills & Requirements
  • Senior SEM Specialist: 6–9 years of experience in SEM and paid search management.
  • SEM Specialist: 3–5 years of proven experience in SEM campaign execution, optimization, and analysis for global clients.
  • Hands-on expertise with international paid campaigns (USD or UK Pounds – not INR).
  • Proficiency with Google Ads bidding strategies like Target CPA, Target ROAS, Maximize Conversions, Manual CPC, etc.
  • Advanced skills in Google Ads, Google Analytics, Search Ads 360, and Bing Ads.
  • Strong analytical mindset with Excel and reporting knowledge.
  • Ability to handle large monthly budgets ($80K+/month) effectively.
  • Experience with audience targeting, funnel optimization, and performance-driven strategy

Skills Required

  • 6-9 years of experience in SEM and paid search management (Senior role)
  • 3-5 years of proven experience in SEM campaign execution, optimization, and analysis (SEM Specialist role)
  • Hands-on expertise with international paid campaigns billed in USD or GBP (not INR)
  • Proficiency with Google Ads bidding strategies such as Target CPA, Target ROAS, Maximize Conversions, Manual CPC
  • Advanced skills in Google Ads, Google Analytics, Search Ads 360, and Bing Ads
  • Strong analytical mindset with Excel and reporting knowledge
  • Ability to manage large monthly budgets ($80K+/month) effectively
  • Experience with audience targeting, funnel optimization, and performance-driven strategy
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The Company
100 Employees

What We Do

NextHire Consulting is an AI-driven recruiting platform that streamlines the hiring process for companies. By leveraging AI agents for sourcing, screening, and interviewing, the platform enables teams to focus on pre-qualified finalists. It provides data-driven insights into candidate soft skills and behavioral styles, aiming to disrupt traditional recruitment models with efficient, automated, and science-based talent acquisition solutions for businesses of all sizes.

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