TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
TrueCar seeks a motivated Senior Marketing Solutions Specialist who will serve as a subject matter expert on digital marketing and TrueCar Marketing Solutions products. The Senior Marketing Solutions Specialist is responsible for the development of digital marketing strategies for new TrueCar Marketing Solutions (TCMS) clients. In this role, you will work to understand clients’ needs and develop tailored digital marketing solutions that help them achieve business goals. In collaboration with the sales and marketing teams, you will create and deliver compelling presentations, proposals, and campaigns to prospective TrueCar Marketing Solutions clients. As a Senior Marketing Solutions Specialist, you will play a key consultative role, supporting sales and service team members in their sales pitches, both remotely and in person. This role will provide heavy design and consultation services on the front end and throughout the sales cycle process.
How you’ll contribute to TrueCar’s success:
- Conduct thorough consultations with prospective clients to assess their marketing needs and business objectives.
- Build and maintain strong relationships with potential and existing clients through regular follow-ups.
- Understand client needs and challenges and identify their digital marketing objectives, to provide tailored digital marketing solutions.
- Create detailed and customized proposals and presentations that articulate the benefits and value of proposed marketing solutions that address client needs, aligned to their business goals.
- In partnership with sales, deliver sales presentations and proposals with customized marketing strategies and solutions, including digital marketing, SEO, content marketing, social media, and advertising.
- Work closely with internal teams, including marketing, creative, analytics, dealer service, and dealer sales, to ensure innovative and effective marketing solutions.
- Continuously enhance knowledge of digital marketing strategies and best practices to provide informed recommendations to clients.
Your Expertise:
- Strong background in a sales consulting role with proven experience in digital marketing, social media management, or content creation preferably in an agency environment.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta, and email marketing platforms.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with a creative and strategic mindset.
- Ability to work independently, as part of a team and manage multiple client projects simultaneously.
- Ability to travel domestically by airplane or car including overnight trips up to 25% of the time
Base salary range: $106,000 - $138,000
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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