Senior Marketing Specialist, Japan Market

Reports to: Director, NEA Marketing

Region & Area: Asia Pacific, NEA- JAPAN

Job Purpose

Responsible for executing the organization’s communication strategy at the market-level to optimise awareness and growth. This person supports the market as the communication advisor and strategist working directly with the APAC PR, Global analyst relations, social, and corporate brand strategy functions on increasing AVEVA’s profile and impact in the Japan market. In terms of new logos, you will play a crucial role in AVEVA's Regional Marketing team, orchestrating, supporting, and optimizing new logo acquisition campaigns across the market through direct sales and partner channels. You will be focused on executing integrated marketing campaigns aligned with strategic growth priorities, ensuring effective segmentation, and targeting to attract new customers.  

Principal Accountabilities

• Awareness:

  • Develop and execute local market communications strategy in coordination with the global brand and communications strategy

  • Oversee communications measurement for the local market, including share of voice against the competition and total reach

  • Support localization and execution of local public relations, analyst relations for the market

  • Work with social operations to develop local social media strategy and ensure governance.

  • Coordinate with brand marketing to execute local brand advertising programs

  • Localize and promote content created from the global team and at the same time building more local used cases and success stories for regional and global usage.

• Growth / new logos:

  • Localize and implement new logo acquisition programs across the market in collaboration with the global demand execution team, aligned to the market priorities and new business growth targets

  • Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database, targeting, content syndication, association and industry partnerships, email campaign execution, paid and organic digital activation and local webinars.

  • Ensure campaign implementation adheres to organizational guidelines and best practices. 

  • Work closely with our partner marketing team and Japan channel partners to help us grow in new accounts, new industries and own the activation of campaign execution for partners in the Japan market outside of MDF funding. 

  • Work closely with lead development representatives to drive top of the funnel pipeline contribution for the Japan region.

  • Compile regular reports on web and campaign performance and work to optimize effectiveness to improve return on investments. 

Important Working Relationships

• Regional and market-level sales teams 

• Regional and market-level marketing teams

• Brand marketing and communications

• Performance marketing and content

• Enterprise and regional marketing

Knowledge, Skills & Experience Required

• Digital-native, skilled in campaign planning, activation, and optimization. 

• Experience in marketing, PR, demand generation, social media, and communications.

• Highly adaptable and capable of critical thinking. 

• Ability to work under tight deadlines with strong attention to detail. 

• Strong analytical and organizational skills. 

• Excellent written and verbal communication skills. 

• Ability to work effectively and collaborate in a team environment.