About Us:
BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.
Job Description:
The Senior Marketing Specialist, Demand Generation ensures the seamless execution and optimization of global marketing programs that generate leads, nurture prospects, and drive pipeline growth for BW Packaging. Bringing depth of experience to marketing execution, this role is relied upon to manage campaign workflows, maintain data integrity, and ensure that programs launch on time, on brand, and with measurable results.
As an experienced executor, the Senior Specialist is trusted to handle complexity, anticipate operational needs, and collaborate across teams to keep campaigns running smoothly. This position plays a critical role in turning marketing plans into consistent, reliable outputs that contribute directly to commercial success. The Sr. Marketing Specialist position is an onsite role and can be based in St. Louis, MO or Greenville/Duncan, SC.
What You'll Do:
Campaign Strategy & Execution
Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact.
Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.
Operational Excellence
Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems
Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.
Ensure campaign deliverables meet brand and compliance standards across all touchpoints.
Maintain clean processes for campaign setup, lead routing, and documentation.
Business Development/Prospecting/Inside Sales Programs
Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.
Ensure leads are routed to sales execs in D365 and followed up with in a timely manner.
Track KPIs and discuss any continuous improvement initiatives to deliver optimal results.
Collaboration & Support
Partner with Sales, Brand, Content, and Product Marketing teams to align campaign execution with messaging priorities.
Support global and regional teams by adapting delivery for local requirements while maintaining consistency.
Work closely with SEO agency to ensure campaign tracking and measurement are reliable and actionable.
Provide operational guidance and marketing expertise to teammates and cross- functional stakeholders.
Serve as a role model for colleagues, sharing best practices and reinforcing standards of campaign delivery and marketing execution.
What you'll Bring:
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
Demonstrated success in executing marketing campaigns across multiple digital and offline channels.
Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM.
Strong organizational skills with proven ability to manage multiple priorities and deadlines.
Clear written and verbal communication skills with attention to detail.
Experience in B2B or industrial/manufacturing environments is a plus.
Flexibility to adapt to evolving priorities and business needs.
Why Join Barry-Wehmiller?
Come be part of a team that values people, innovation, and excellence. You'll have the opportunity to make a real impact on our workplace culture while developing your skills in a dynamic, supportive environment. We offer a competitive compensation package, including a strong base salary and a performance-based commission structure. The approximate pay range for this position is $85K - $125K base salary + bonus potential which may vary based on performance. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
BW PackagingBarry-Wehmiller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.
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Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
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Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
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Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.
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What We Do
We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!
