Senior Marketing Research & Strategy Specialist

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Giza, Al Jīzah, EGY
In-Office
Senior level
Blockchain • Financial Services • Cryptocurrency • Web3
The Role
Leads market research projects, including survey and field research design, customer and competitor analysis, and trend evaluation. Uses research findings and Excel-based analysis to support marketing strategy, product, pricing, promotion, distribution, brand growth, and long-term planning. Prepares reports, dashboards, presentations, and strategic recommendations for senior management while coordinating cross-functionally to support business objectives.
Summary Generated by Built In

About As

Royal Sky Group, founded and owned by Dr. Ammar Omar, is a diverse company active in fields such as Business Consulting & Training, Marketing and Advertising, and IT & Digitalization. Royal Sky Group is a dynamic and regionally recognized organization with branches in the UAE and other countries in the Gulf and beyond.

Overview

Senior Marketing Research & Strategy Specialist within the Marketing Department. This role is crucial in supporting the development of marketing strategies, conducting market research activities, and planning for long-term brand growth through structured analysis and data-driven insights. This position will enhance the department’s ability to make informed marketing decisions, mitigate risk, and foster sustainable growth.

Responsibilities

  • Lead and manage market research projects from planning to reporting.

  • Design and conduct surveys, interviews, and field research

  • Analyze customer behavior, market trends, and competitive dynamics.

  • Develop and support marketing strategies based on research findings.

  • Provide recommendations related to product, pricing, promotion, and distribution.

  • Conduct detailed market and competitor analysis.

  • Prepare comprehensive marketing reports and strategic documents.

  • Develop professional presentations for management and decision-makers

  • Use Microsoft Excel for data analysis, summaries, and dashboards.

  • Present research findings and strategic insights to senior management

  • Support long-term marketing planning and brand development.

  • Coordinate with other departments to support overall business objectives.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.

  • Relevant certifications in Marketing, Market Research, or Data Analysis are an advantage.

  • Strong academic and professional foundation in traditional marketing principles and the 4Ps.

  • Solid understanding of marketing strategy frameworks and market research methodologies.

  • High level of analytical thinking and data interpretation skills.

  • Ability to convert complex data into clear insights and recommendations.

  • Strong business acumen with a strategic mindset.

  • Excellent communication and stakeholder management skills.

  • Advanced proficiency in Microsoft Office, with a strong focus on Excel and PowerPoint.

  • Familiarity with Power BI, CRM systems, Canva, and marketing management tools.

  • Strong attention to detail, organization, and time management.

  • Ability to work independently and collaboratively in a cross-functional environment.


Why Us?

  • Competitive Salary

  • Performance-based bonus

  • VIP Medical Insurance

  • Life Insurance

  • Social Insurance

  • Flexible Working Hours

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Strong foundation in traditional marketing principles and the 4Ps
  • Understanding of marketing strategy frameworks and market research methodologies
  • Strong analytical thinking and data interpretation skills
  • Ability to convert complex data into clear insights and recommendations
  • Strong business acumen and strategic mindset
  • Excellent communication and stakeholder management skills
  • Advanced proficiency in Microsoft Office, especially Excel and PowerPoint
  • Familiarity with Power BI, CRM systems, Canva, and marketing management tools
  • Relevant certifications in Marketing, Market Research, or Data Analysis
  • Strong attention to detail, organization, and time management
  • Ability to work independently and collaboratively in a cross-functional environment

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The Company
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Year Founded: 2017

What We Do

Sky Ecosystem is a decentralized autonomous organization that enables and sustains Sky Protocol, a decentralized stablecoin platform creating value through capital formation. It leverages decentralized finance’s efficiency and transparency, alongside established infrastructure, to deliver financial effectiveness, safety, and scale. Its ecosystem includes USDS, a decentralized stablecoin offering native user rewards, and Sky Frontier Foundation, an innovation and acceleration arm advancing DeFi, AI, and digital finance.

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