Senior Marketing Performance Analyst

Posted 12 Days Ago
Hiring Remotely in Los Angeles, CA
Remote or Hybrid
111K-138K Annually
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
The platform delivering future-ready financial operations.
The Role
The Senior Marketing Performance Analyst provides insights into marketing activities, focusing on conversion metrics, dashboard development, and campaign performance analysis to optimize lead generation and pipeline effectiveness.
Summary Generated by Built In
Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
BlackLine's GTM Business Intelligence team is seeking a Senior Marketing Performance Analyst to provide critical insights into our top-of-funnel marketing activities. This role is key to helping our Marketing, Business Intelligence, and Sales leadership understand and optimize the entire lead-to-pipeline journey. You will play a critical part in providing data-driven recommendations and analysis on how to best generate Marketing Qualified Accounts (MQAs) and Marketing Qualified Persons (MQPs) and track their successful conversion into sales pipeline. Your work will directly impact the efficiency and effectiveness of our demand generation strategy, ensuring marketing efforts are optimally translated into revenue opportunities. As an integral member of the GTM BI team, you will collaborate closely with Marketing leaders, acting as the go-to resource for uncovering insights and recommending strategies to improve funnel conversion rates. You will also work alongside fellow analysts in a collaborative environment that fosters continuous learning and contributes to the overall success of the team.
You'll Get To:
Top-of-Funnel Analysis and Reporting:
• Analyze and report on key top-of-funnel conversion metrics, identifying trends, and providing actionable insights to marketing stakeholders.
• Conduct in-depth analysis to understand the optimal paths for generating Marketing Qualified Accounts (MQAs) and Marketing Qualified Persons (MQPs).
• Track and measure the conversion rates from MQA/MQP to sales-accepted opportunities and, ultimately, to bookings.
Dashboard Development and Data Transformation:
• Utilize Google BigQuery and advanced SQL to transform and model raw data from various marketing platforms into clean, useable datasets for analysis.
• Design, build, and maintain robust dashboards in Tableau to provide Marketing leaders with clear visibility into funnel performance, campaign effectiveness, and pipeline contribution.
• Translate complex data findings into visually compelling stories that are easily understood by technical and non-technical audiences.
Campaign Performance Analysis:
• Develop and manage custom reports to track the performance of specific marketing campaigns from start to finish.
• Monitor key campaign KPIs, including registration trends, lead progression, pipeline influence, and conversion rates, providing regular updates to campaign managers.
• Collaborate with the marketing team to define success metrics and reporting frameworks for new campaigns and initiatives.
Collaboration and Strategy:
• Work closely with Marketing leaders to understand their goals and provide data-driven recommendations to optimize funnel performance.
• Collaborate with cross-functional teams, including Sales and GTM Operations, to ensure alignment and a holistic understanding of the customer journey.
• Present findings and strategic recommendations to senior leadership to inform marketing strategy and investment decisions.
What You'll Bring:
• Bachelor's degree in a related field such as Business Analytics, Marketing Analytics, Data Science, or a related field.
• 4-7 years of proven experience in a similar role, with a strong focus on marketing funnel analysis, lead management, and conversion rate optimization.
• Advanced proficiency in SQL, specifically with experience in Google BigQuery, for complex data transformation, extraction, and modeling.
• Strong expertise in building insightful and user-friendly dashboards with Tableau or a similar data visualization tool.
• Deep understanding of top-of-funnel marketing KPIs (MQA, MQP, lead-to-opportunity conversion, etc.) and demand generation principles.
• Strong business acumen with the ability to translate complex data insights into actionable recommendations for marketing teams.
• Experience in a B2B or subscription-based business model.
We're Even More Excited If You Have:
  • Experience with marketing and sales platforms like Salesforce, Marketo, Bizible/6sense, or Dreamdata is also a plus.
  • Demonstrated experience applying machine learning (ML) techniques in a business context, particularly for tasks like lead scoring, timeseries forecasting, or marketing mix modeling.

Thrive at BlackLine Because You Are Joining:
  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $111,000.00 - USD $138,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

Top Skills

Google Bigquery
SQL
Tableau

What the Team is Saying

Darine
Namrata
Davina
Nataly
Costa
Sonu
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Los Angeles, California
1,810 Employees
Year Founded: 2001

What We Do

BlackLine gives you the innovation of AI-powered software solutions you need to optimize workflows, reduce risk, and prepare for tomorrow’s strategic F&A challenges. BlackLine is the leader in the cloud financial close market and the first and only holistic solution to address intercompany operations. Companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.

Since our founding in 2001, BlackLine has become a leading provider of cloud software that automates and controls critical accounting processes. BlackLine is ranked No.5 globally on The Software Report’s 2023 ‘Top 100 Software Companies’ list and earned ‘Top Rated’ awards in Accounting, Financial Close, and Accounts Receivable from TrustRadius. BlackLine was also named to Newsweek’s ‘Most Loved Workplaces’ lists in the US (2022) and UK (2023). 

BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including Pleasanton, New York, London, Paris, Bengaluru, Frankfurt, Tokyo, Singapore, and Sydney.

Leading companies like SiriusXM and Domino’s trust BlackLine to close faster with complete and accurate results.

Why Work With Us

BlackLine is a female-founded company led by Therese Tucker, founder and co-CEO.

BlackLine is a people-focused company offering a collaborative environment, exciting new challenges, opportunities to acquire new skills, and mentoring to help you succeed. We empower our teams to thrive and always seek new and innovative ways to solve problems.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

BlackLine Teams

Team
Product + Tech
About our Teams

BlackLine Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

BlackLine recognizes that the ways we work and the workplace itself has shifted. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

Typical time on-site: 2 days a week
HQWoodland Hills
Singapore
Bengaluru, Karnataka
Birmingham, GB
Bucharest, RO
Frankfurt am Main, DE
Poland
London, GB
Neuilly-sur-Seine, FR
New York, NY
Pleasanton, CA
Sydney, New South Wales
Japan
Vale of White Horse, GB
Vancouver, British Columbia
Veenendaal, NL
Westport, CT
Learn more

Similar Jobs

BlackLine Logo BlackLine

Senior Director, Talent Development & Engagement

Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
Remote or Hybrid
Pleasanton, CA, USA
208K-260K Annually

BlackLine Logo BlackLine

Senior Software Engineer

Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
Remote or Hybrid
Pleasanton, CA, USA
133K-167K Annually

BlackLine Logo BlackLine

Principal People Business Partner

Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
Remote or Hybrid
Pleasanton, CA, USA
171K-214K Annually

BlackLine Logo BlackLine

Sales Executive

Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
Remote or Hybrid
United States
76K-90K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account