This is a 12-month full-time contract role based in Toronto, ON
With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team that includes our sister brand, KAYAK and its portfolio of global metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
The OpenTable Diner Marketing team is looking for a Senior Marketing Operations Specialist to unlock impactful, data-driven marketing campaigns that reach millions of diners. Reporting to the Senior Marketing Operations Manager, you will support the creation of audiences across all marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) and partner with strategic stakeholders to ensure that the right communications reach each diner at the perfect moment in their customer journey.
You will be working primarily with the Engagement Marketing team to build and automate audiences for email/push/SMS/in-app messaging campaigns, ensure efficient workflows and data quality, assist with channel performance reporting, and derive insights from our data to help us better understand our diners.
In this role, you will:
Create and manage audiences across our marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) within our email service provider MessageGears and in Snowflake
Partner with the marketing strategic collaborators to define audience targeting requirements and provide recommendations based on business needs
Become a power user of MessageGears and empower our team of marketing specialists to deliver targeted and dynamic campaigns by creating self-service capabilities within the platform
Troubleshoot audience, data, and platform-related issues
Partner closely with the data engineering team to identify and create new data sets that will enhance our marketing campaigns
Develop and optimize processes surrounding the audience creation workflow, ensuring efficiency and scalability through automation while maintaining a high level of quality
Partner with the analytics team to maintain the email and push channel performance dashboards
Own the management of weekly and monthly engagement marketing channel reports that go out to cross-functional leadership
Analyze diner data to uncover trends and behaviors, using these insights to continuously improve our segmentation and identify new audiences
Please apply if:
3-5 years of experience working in a marketing operations role
Intermediate proficiency with SQL
Experience working in B2C marketing technology tools, including marketing automation platforms and/or customer data platforms (previous experience with MessageGears is a plus)
Experience working in Snowflake or other relational databases
Proactive learner and problem solver
Excellent verbal and written communication skills, able to effectively communicate with both business and technical partners
Strong project management skills with the ability to prioritize multiple tasks
Strong analytical skills
Proficiency with Excel, Google Sheets, and reporting tools
Familiarity with template languages like Apache Freemarker is a plus
Benefits:
Paid Time Off - 20 days a year
Birthday/celebration PTO - 1 day
Annual company weeks off
Flexible sick time off
Paid volunteer time
Parental Leave Benefits
Dental & Vision Insurance
Life & Disability Insurance
Group RRSP and DPSP
Major Medical Insurance (dependent care options)
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $90,000 - 95,000 CAD.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
Diversity, Equity, and Inclusion
OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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OpenTable Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OpenTable and has not been reviewed or approved by OpenTable.
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Leave & Time Off Breadth — Time off is positioned as generous, including ample PTO, company-wide recharge time, and additional one-off days such as a birthday/celebration day. Paid volunteer time is also included, reinforcing a broad time-off offering beyond standard vacation and holidays.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the package, including company-paid therapy sessions and a paid mindfulness subscription. Flexibility policies such as meeting-free Fridays and “work from (almost) anywhere” are also framed as lifestyle-supporting benefits.
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Strong & Reliable Incentives — Variable pay and upside are highlighted for some roles, especially sales positions where on-target earnings and accelerators can meaningfully raise take-home pay when goals are met. Some postings also indicate eligibility for annual bonuses in certain roles.
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What We Do
With millions of diners, tens of thousands of restaurants, and 20+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Why Work With Us
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
