We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:As a Senior Marketing Operations Manager your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. Working in close partnership with our Senior Marketing Automation Manager — who focuses on lifecycle programs and marketing team alignment — you will together drive the evolution of our Marketo practice, with your focus weighted toward the systems, processes, and cross-functional partnerships that ensure marketing-sourced pipeline converts efficiently and predictably.
You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab's commercial growth.
If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.
How you'll make an impact:
Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well-architected, and aligned to business objectives
Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated
Bring a data-driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization
Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab's marketing infrastructure competitive and future-ready
Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards
Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform
Contribute to the design, implementation, and ongoing optimization of Geotab's lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments
Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership
Leverage intent and enrichment data from platforms such as 6sense, ZoomInfo, and other data providers to enhance scoring accuracy and improve the quality of leads passed to sales
Regularly review and refine scoring models in response to pipeline performance data, sales feedback, and evolving go-to-market priorities
Work with LeanData to ensure lead-to-account matching, routing logic, and attribution frameworks are functioning accurately and efficiently
Act as the primary Marketing Operations liaison to the Revenue Operations team, building a strong, collaborative bridge between marketing systems and the broader revenue technology ecosystem
Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and enabling accurate, end-to-end funnel visibility
Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards, ensuring marketing and sales are working from a common framework
Contribute to the development and ongoing management of SLAs between Marketing and Sales, driving accountability on both sides of the handoff
Bring a data-driven perspective to revenue planning conversations, using funnel analytics to inform targets, investment decisions, and go-to-market priorities
Contribute to the marketing data strategy as it relates to lead and account data quality, enrichment, and governance — ensuring Geotab's marketing database is accurate, compliant, and optimized for targeting and personalization
Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, LeanData, and other enrichment or intent tools
Work closely with the Marketing AI Systems & Automation Manager to identify operational use cases where AI can improve lead management, scoring, and RevOps alignment workflows
Develop and maintain reporting and dashboards that provide clear visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue
Contribute to the broader Marketing Operations team strategy, supporting the development of junior team members and helping shape how the function evolves at Geotab
Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams, acting as a trusted partner and clear communicator across functions
Translate complex operational concepts into clear business narratives for senior marketing and sales leadership, ensuring operational decisions are understood and supported at the executive level
Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making across the broader marketing organization
What you'll bring to the role:
7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment
Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale
Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries
Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions
A strategic thinker with a hands-on, execution-oriented approach — comfortable operating at both the strategic and tactical level
Deep, hands-on expertise in Marketo Engage, with strong knowledge of platform architecture, database management, and operational best practices
Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration
Experience with LeanData for lead-to-account matching, routing, and attribution
Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi-touch attribution models and how they inform marketing's contribution to pipeline and revenue reporting
Experience with 6sense or equivalent account intelligence and intent data platforms
Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment workflows
Comfort working with AI tools in a marketing operations context, with an openness to building AI-assisted workflows and reporting capabilities
Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data
Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer
Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel
Experience contributing to SLAs, funnel governance frameworks, and operational documentation
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Skills Required
- 7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment
- Experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale
- Proven track record of building effective partnerships with Sales and Revenue Operations teams
- Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions
- Deep, hands-on expertise in Marketo Engage, including platform architecture and database management
- Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration
- Experience with LeanData for lead-to-account matching, routing, and attribution
- Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools
- Experience with 6sense or equivalent account intelligence and intent data platforms
- Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment
- Comfort working with AI tools in a marketing operations context and building AI-assisted workflows
- Strong analytical mindset with ability to build, interpret, and act on complex funnel and pipeline data
- Excellent communication and stakeholder management skills; ability to present to senior leadership and collaborate cross-functionally
- Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel
- Experience contributing to SLAs, funnel governance frameworks, and operational documentation
- Experience developing and maintaining reporting and dashboards for lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue
GEOTAB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GEOTAB and has not been reviewed or approved by GEOTAB.
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Healthcare Strength — Coverage includes medical, dental, vision, life, disability, and an EAP as part of a comprehensive core package. U.S. offerings are presented as competitive and consistently paired with other core protections.
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Retirement Support — Offerings include a 401(k) with company match in the U.S., with RRSP or pension alternatives in other regions. Retirement savings support is treated as a standard component of total rewards.
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Parental & Family Support — A distinct “baby bonus” for birth or adoption stands out among family‑focused perks. Certain postings and summaries also reference parental leave top‑ups and related supports.
GEOTAB Insights
What We Do
Welcome to Geotab, the #1 commercial telematics company in the world. Geotab is a place where passion, creativity and innovation align. We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotab is the world’s leading connected vehicle company for fleets, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions are used by over 40,000 customers around the world to help them better manage their drivers and vehicles. With Geotab devices found in over 2 million vehicles, the company processes over 30 billion data points each day to provide insight into productivity, safety, fuel efficiency and more. Geotab’s employees are essential to our success! We strive to put our employees first and are constantly seeking ways to improve workplace culture. Maintaining our unique culture is vital - after all, staff that enjoy their work environment are motivated to reach their full potential. Employee growth and development has long been the basis of our philosophy, as staff are encouraged to carve their own path within the expanding organization. Challenging the status quo and seeking creative ideas is what we do best.
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