Senior Marketing Operations Manager

Posted 8 Days Ago
Be an Early Applicant
Lewisville, TX, USA
In-Office
Senior level
Automotive • Manufacturing
The Role
Manage and enhance marketing technology platforms, ensure data integrity, and improve marketing workflows while collaborating with cross-functional teams.
Summary Generated by Built In

Service Center

CSCS TX

Job Description

  • Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools.
  • Manage integrations between marketing systems and other business platforms as needed.
  • Evaluate new technologies and lead implementation projects to enhance marketing capabilities.
  • Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack
  • Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates.
  • Troubleshoot technical issues and coordinate with vendors and/or IT for resolution.
  • Develop and maintain documentation for system configurations, workflows, and best practices.
  • Ensure customer data integrity across platforms through regular audits and hygiene practices.
  • Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance.
  • Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools.
  • Train marketing team members on platform usage and new features as needed.
  • Identify opportunities to improve marketing team efficiency and scalability.
  • Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions
  • Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.

Skills needed:

  • Bachelors in Marketing, Technology, Business, Information Architecture, or related degree
  • Minimum 5 years experience with full Marketing tech stacks, demonstrating proven evaluation, selection, integration and optimization of toolsets
  • Understanding of migrating from legacy or home-grown systems to out-of-the-box, enterprise Marketing solutions
  • Proven analytical skills; ability to evaluate core functional needs and translate into meaningful capabilities
  • Excellent vendor management skills, strong partnership development and existing Martech contacts
  • Strong B2B2C business acumen, understanding how to translate business goals into marketing functionality and martech solutions
  • “Quick win” mentality: establish use case roadmap ensuring initial pilot successes to maintain momentum and team attention
  • Strong prioritization skills understanding troubleshooting urgency and project balance
  • Spirit of curiosity, enjoying having your “finger on the pulse” of what is new in the space ensuring BIC vendor selection and utilization
  • Ability to manage multiple projects simultaneously, set clear expectations and deadlines; experience with PM systems like Airtable, SmartSheet, Jira, Asana, etc.
  • Excellent communication and presentation skills; this role will work across multiple brands and interact with many stakeholders at all levels of the company

Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. 

Must be eligible to work in the U.S. with no restrictions. 

Top Skills

Analytics Tools
Asana
Cdp
Cms
CRM
JIRA
Pm Systems Like Airtable
Smartsheet
Voc
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The Company
Lewisville, , Texas
7,217 Employees
Year Founded: 1997

What We Do

As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace

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