KEY RESPONSIBILITIES:
- Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with business and non-Business units, whilst ensuring alignment with the Bank’s brand strategy, marketing policies and procedures, leveraging on market insights and trends to drive business growth.
- Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration
- Work with product owners - to develop appropriate and responsive systems and tools to market the bank’s products and services within Business Functions.
- Ensure appropriate application of brand usage guidelines, marketing policies in the marketing of the Bank’s products and services as developed by the Business functions; and ensure consistency in the marketing of products and services across the Bank whilst attending to local uniqueness.
- Provide expert support - in developing effective marketing strategies for relevant Business and non-business Functions of the Bank
- Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
- Develop appropriate metrics and dashboards to measure the impact of marketing activities to the bottom line.
- Cultivate and maintain reexhibitships with key stakeholders e.g. agencies supporting their own area and challenge the agency to ensure the best possible output on the brands by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
- Effective management of the marketing budget.
Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.
DAILY RESPONSIBILITIES:
- Manage all marketing activities, advertising and promotional activities, and effectively manage promotional materials and their distribution.
- Manage and enhance the corporate brand through effective mediums of advertising (Digital media, radios, billboards, mail shots, branding etc.)
- Manage and clearly articulate product positioning, messaging, collateral and promotion goals and strategies.
- Work with Design houses, printers, agencies and ensure all developed communication adheres to the set brand guidelines
- Manage Marketing budget and provide tracking reports on marketing expenditure (reconciliation with finance on all payments and procurement e.g. ensuring LPOs are issued)
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Particulars
Detail
Specific Field or Qualification
Need Type
Education
Bachelor’s degree
Marketing
RQ
Professional Qualifications
Marketing Certification e.g. CIM or any other related certificate
AA
Master’s degree
Business Administration
AA
Experience
Detail
Minimum No of Years
Need Type
Marketing
4
ES
Brand Management
4
ES
Marketing Campaigns
4
ES
Market Research & Analytics
4
ES
Digital Marketing
3
ES
Budget Management
3
ES
Marketing Communication
3
ES
Sustainability Plan
1
DE
Need Types are: ES = Essential, DE = Desirable but not Essential
Need Types are: RQ = Required, AA = Added Advantage
Skills Required
- Bachelor's degree in Marketing
- Marketing certification (e.g., CIM) or related certificate
- Master's degree in Business Administration
- 4 years marketing experience
- 4 years brand management experience
- 4 years marketing campaigns experience
- 4 years market research and analytics experience
- 3 years digital marketing experience
- 3 years budget management experience
- 3 years marketing communications experience
- 1 year sustainability planning experience
What We Do
KCB Group, is the largest financial services organization in East Africa in terms of asset size. The Group's headquarters are located in Nairobi, Kenya, with subsidiaries in Kenya, Rwanda, Southern Sudan, Tanzania, Uganda and Burundi. In 2015, KCB Group opened a representative office in Ethiopia, expanding the growth of the organization. The Bank is over 124 years old having started in Mombasa in 1896. KCB Group has over 354 branches, 26,394 Agents/POS Merchants and 1,103 ATMs. The bank also offers Mobile Banking though the KCB App, Internet Banking and Diaspora Banking Services platform that can be accessed 24/7 basis. The Bank services over 26.8 million customers across the region. KCB Group is the largest financial services organization in East Africa, with an estimated asset base of approximately Ksh. 1.02 trillion as at the of end H1 2021.
