Slingshot AI
Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want.
We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you.
Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London.
We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and many others.
The RoleAsh is going from 0 to 1, and the shape of our growth is still being written. We don't yet know which mix of channels will build this category: word of mouth, paid, social, experiential, partnerships, clinical referrals. Your job is to figure that out.
This role will get to work on a lot across marketing. You'll work across the business (think brand, growth, and product) to identify opportunities, test them quickly, read the data honestly, and double down on what works. One month that might mean activating a brand campaign. The next, it might mean building a referral loop, fixing onboarding messaging, or turning clinicians into a growth channel no one else has cracked.
A note on how we work: we love doing the work ourselves, so we can get good at it. That means fewer agencies, and a lot faster feedback. You'll be hands-on across everything, writing the copy, building the campaign, setting up the experiment, pulling the numbers. A true jill (or jack) of all trades. You'll partner closely with others on our marketing team, our Head of Marketing, and our founders. You won't have a big team or a big playbook. We value creativity, moving quickly, learning fast, and out of the box thinking. The right person comes up with ideas today and tries them today. You can probably use Claude Code to build things, and have true builder energy.
What You'll DoDiscover and test growth channels. Develop hypotheses about where demand for Ash comes from, design fast experiments across paid, organic, social, experiential, referral, and partnership channels, and use analytics to decide what deserves more investment.
Activate brand campaigns. Plan and run integrated campaigns roughly every two months, working with our social lead and creative partners. Define the activation strategy: what we say, where it shows up, and how it connects to the product experience.
Own the funnel. Understand how users discover, try, activate, and stick with Ash. Identify where messaging, onboarding, lifecycle, and monetization can improve, then ship the fixes.
Turn insight into action. Talk to users, review research, and analyze behavior. Translate what you learn into positioning, product recommendations, and the next round of experiments.
Build the learning machine. Create the measurement and feedback loops that let us know what's working within weeks, not quarters, so the whole company learns faster.
Invent new demand. Some of our best channels don't exist yet. Doctors and therapists could become advocates. Communities could become distribution. You'll find the unconventional paths and make them real.
What We're Looking For3 to 5 years across growth marketing, brand marketing, integrated marketing, or lifecycle, ideally including an early-stage startup where you had to do everything with limited resources
A track record of finding a channel, proving it with data, and scaling it
Builder, not delegator: you've done the work yourself rather than managing agencies to do it, and you prefer it that way.
Strong analytical instincts: you live in the numbers without getting lost in them, and you can read a funnel cold
Genuine brand sense: you understand positioning, storytelling, and why creative quality compounds
Left brain and right brain: equally comfortable in a spreadsheet and a creative review
Scrappy and self-directed: you run with ambiguity, make decisions with incomplete information, and ship
Consumer experience strongly preferred (consumer app, CPG, or consumer health); exceptional B2B marketers with consumer instincts considered
Excited to build a brand in mental health, with the judgment and care that category demands
You'll help shape a new kind of brand in culture, one grounded in how people actually feel, not just what they do or buy. You'll define the growth playbook for a category that doesn't have one yet, with the resources of a well-funded company and the blank canvas of a true 0 to 1.
What we offer:
A chance to join a passionate tight-knit team working on something to change the world
Competitive compensation (top of personal market)
Travel between our NYC / London offices
Usual startup perks like free lunch and coffee in office + generous learning budget
We cover your personal therapy
Skills Required
- 3 to 5 years across growth, brand, integrated, or lifecycle marketing, ideally at an early-stage startup
- Proven track record finding a channel, validating with data, and scaling it
- Builder (hands-on execution) rather than delegator to agencies
- Strong analytical instincts; comfortable reading funnels and working with data
- Genuine brand sense: positioning, storytelling, and creative quality
- Comfortable both with spreadsheets/analytics and creative review
- Scrappy, self-directed, able to operate with ambiguity and ship quickly
- Excited to build a brand in mental health and exercise appropriate judgment and care
- Consumer experience (consumer app, CPG, or consumer health)
- Willingness to travel between NYC and London offices
What We Do
About Us We're a team of machine learning and product engineers training task-specific generative models for psychology. Our mission is to use AI to make mental healthcare more accessible and to help people change their lives in the ways they want. We partner with organizations around the globe and power use cases, including AI-assisted crisis text response and AI counseling, while securing best-in-class datasets to power our models. Success to us means every human being in need of support having somewhere to go. We're a well-funded, seed-stage startup backed by top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and others. We're building a powerful team by empowering our engineers with the autonomy, flexibility, and resources to do their best work. We dream big and iterate fast. If that sounds like home, we'd love to hear from you.
