Job Description:
Job summary
- M&M'S and SNICKERS portfolio management
- End to End innovation developement and delivery
- Brand campaign and occasion building with strong one demand landing
What would be your key responsibilities?
Brand Strategy Development
-Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly
-Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion
-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews, implement
Brand Innovation Strategy
-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline
-Create, develop, and deploy effective initiatives to accelerate the penetration growth
-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth
Brand Communication & Media Strategy
-Work with global & local teams to define brand proposition and communication strategy;
-Translate Brand Compass into brand campaigns and activities to consistently build the brand DMS creatively, and continuously build distinctive brand assets and penetration growth;
-Working closely with Media Managers and content managers:
What are we looking for?
-Minimum 5 years of marketing experience, ideally in MNC FMCG companies
-Bachelor’s degree, ideally in marketing
-Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility
-Fluent in English and Mandarin, both written and oral
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
-
Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
-
Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
-
Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
Similar Jobs
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
