Datahash is a leading first party data
platform that has evolved to become a privacy centric, smart, affordable
Customer Data Platform. Datahash's low-code, no-code platform enables marketers
to unlock the value of their customer data by providing safe, compliant
integrations between web, app, E-commerce, CRM, Marketing Automation, Data
warehouses and Ad Channel accounts. Datahash is one of the very few companies
having badged partnerships with channels like Meta, Snapchat, TikTok, etc.
Datahash is a thought leader on most important digital marketing topics of
today, namely first party data and third party cookie deprecation.
Job
Description:
As the
Senior Marketing Manager at Datahash, you will report directly to the Chief
Growth Officer and lead the Marketing team in driving initiatives to establish
Datahash as a thought leader in the first-party data space and on third-party
cookie deprecation. You will be responsible for developing and executing
marketing strategies to drive inbound demand, including paid growth initiatives
and partner marketing programs. Additionally, you will oversee the creation of
design and content for all external-facing assets, ensuring consistency and
alignment with Datahash's brand identity.
Roles
and Responsibilities:
- Develop and refine marketing strategies to position Datahash as a thought leader in the first-party data space and on third-party cookie deprecation.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
2. Inbound Demand Generation:
- Lead efforts to drive inbound demand through paid growth initiatives, including PPC campaigns, social media advertising, and content syndication.
- Develop and execute partner marketing initiatives, including co-hosted events and co-marketing programs with strategic partners.
- Oversee the creation of design and content for all external-facing assets, including pitch decks, collaterals, case studies, emailers, and the website.
- Ensure consistency and alignment with Datahash's brand identity across all marketing materials.
- Monitor and analyze the performance of marketing initiatives to track key performance indicators and identify areas for optimization.
- Generate reports and presentations to communicate insights and recommendations to key stakeholders.
- Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals and objectives.
- Foster a collaborative and high-performing culture within the Marketing team.
- Establishment of Datahash as a thought leader in the first-party data space and on third-party cookie deprecation.
- Increase in inbound demand generation through paid growth initiatives and partner marketing programs.
- Positive feedback from internal and external stakeholders regarding the quality and effectiveness of marketing materials.
- Achievement of key performance indicators and targets outlined in the marketing strategy.
Requirements
Requirements:
- Should have 8-10 years of working experience.
- Proven track record of success in developing and executing marketing strategies to drive inbound demand and establish thought leadership.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Experience in the technology or SaaS industry is preferred.
- Proficiency in marketing analytics tools and platforms.
- Strong leadership skills with experience in managing and developing high-performing teams.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Benefits
Skills Required
- 8-10 years of working experience
- Proven track record of success in developing and executing marketing strategies
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Experience in the technology or SaaS industry
- Proficiency in marketing analytics tools and platforms
- Strong leadership skills with experience in managing and developing teams
- Analytical mindset with ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills
What We Do
Datahash provides privacy-focused solutions for first-party data enablement, enabling marketers to manage data securely and compliantly in a cookie-less, privacy-first digital ecosystem. They specialize in server-side tracking and data analytics services.
