Role: Senior Marketing Manager
Employment status: Full-time/Part-time
Location: Melbourne
TMX Transform is an end-to-end supply chain consultancy, helping businesses plan for their future and make their supply chain a competitive point of difference. We are not your average consultants, but trusted advisors.
We are seeking a passionate, solutions-focused Senior Marketing Manager to join our team.
In this role, you will be responsible for delivering strategic marketing leadership across the global business and developing a digital marketing strategy that strengthens and elevates the TMX brand.
Responsibilities
- Working with the Head of Marketing to develop, implement and manage marketing plans, digital and overall strategies to meet organisational/project objectives
- Lead digital strategy and performance by planning, executing, and managing all digital marketing for TMX, including SEO, SEM, email marketing, and social campaigns across appropriate platforms.
- Proactively map, track, and report on activity across our digital ecosystem, providing regular insights to optimize, benchmarking against current trends. With a particular focus on the customer journey and converting new business
- Work with external and internal stakeholders, such as: customer team, content partners, and marketing team, to create digital campaigns that address the right audience, with the right message, at the right time, while meeting business objectives
- Regularly checking marketing platforms and tools to provide insights to relevant stakeholders
- Manage the company website (Sanity) and champion the relationship with website partner
- Drive traffic to the website and generate marketing leads globally
- Maintain and grow TMX brand presence online
- Manage and report on digital budgets and ROI
- Develop and oversee junior team members in digital marketing
- Stay up to date with digital best practice and implement new learnings
Qualifications & Experience
- Bachelors in relevant degree (marketing, communications, commerce) preferred
- 5 years+ industry experience
- HubSpot and/or Salesforce experience is highly desired
- Experience in B2B marketing
- In-depth knowledge of current digital trends and social platforms
- Experience in digital marketing
- Experience with SEO and SEM strategy and keyword research
- Experience with Campaign Manager and Sales Navigator (Previous use of analytics tools, such as Google Analytics (GA4), Search Console, Tag Manager, Google Ads, etc.
Skills
- Solutions-focused thinker with strong creative and innovative capability
- Strong and influential communication skills across teams and stakeholders, with a demonstrated ability to champion change
- Data driven judgement with a proactive approach to optimization
- Effective prioritization and deadline management in fast paced environments
- Strong project leadership, marketing technology proficiency, and team management skills
- Ability to get measurable results in a complex organization
- Ability to create efficiencies and refine processes
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What We Do
TMX Transform is an end-to-end supply chain consultant, partnering with clients worldwide to optimize supply chains, and transform businesses. Taking the time to understand client needs, TMX implements cutting-edge, tailored solutions that transform the journey from source to end customer. Its 300+ industry experts bring years of experience, optimizing supply chains at any point or end-to-end. Powered by its integrated industrial real estate, construction project management, and supply chain services, TMX implements practical and efficient solutions that deliver tangible improvement.
