The role & impact
As a Senior Marketing Manager, you will play a pivotal role in planning and executing multi-channel marketing campaigns that reach small business owners and accounting partners across the UK. By working across the full marketing funnel, you will develop tactical initiatives and large-scale campaigns that drive brand awareness and help Xero achieve its commercial goals.
Your work directly supports the growth of the UK economy by connecting small businesses with big business technology and making their everyday operations more efficient. You will act as a champion for our community, ensuring our customers’ needs are heard and reflected in every beautiful experience we deliver.
The team & how they connect
You will join a highly collaborative team that acts as a bridge between global marketing, creative agencies, sales, and operations. By working as a coordinated unit, the team seeks diverse perspectives to build trust and create a positive impact for our partners and customers.
Initially, you will focus on
Delivering multi-channel campaigns across digital, TV, BVOD, radio, and out-of-home (OOH) platforms.
Partnering with Product Marketing to bring new features and value propositions to the UK market.
Embedding measurement and optimisation into all activity to drive sales pipeline and marketing qualified leads (MQLs).
Strengthening relationships with enterprise partners through tailored marketing strategies and events.
Where and how you can work
This is a hybrid role; 2 days of the week in our London office.
Here are some of the things we are looking for
Significant marketing campaign experience, particularly multi-product and complex solutions.
Experience across full marketing funnel.
Deep knowledge of the small business or accounting landscape and understand what motivates these audiences.
Possess strong analytical skills for growth outcomes; delivering measurable results and continuous improvement.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
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What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.


