Senior Marketing Manager

Reposted 2 Days Ago
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Hiring Remotely in Warsaw, Warszawa, Masovian
In-Office or Remote
Senior level
Gaming • Information Technology • Virtual Reality
The Role
The Senior Marketing Manager will lead the global marketing strategy, enhance brand presence, drive multi-channel campaigns, manage agency relationships, and optimize performance in the video games industry.
Summary Generated by Built In
Description

At Testronic, we are passionate about enabling exceptional video game experiences that resonate with players worldwide. As a partner to leading global brands in the video games industry, we thrive on innovation, creativity, and collaboration. We are looking for a results-driven Senior Marketing Manager to strengthen our brand presence, drive marketing excellence, and influence strategic business outcomes.

Strategic Marketing Leadership
  • Define and execute the global marketing strategy, ensuring alignment with company objectives and revenue growth targets.
  • Serve as the brand custodian, ensuring a consistent, compelling narrative across all touchpoints.
  • Lead the development of go-to-market strategies for services, solutions, and campaigns.
  • Translate business goals into marketing strategies that deliver measurable impact.
Stakeholder Leadership
  • Partner with executive leadership, sales, operations, and other functions to align marketing with business priorities.
  • Manage agency and vendor relationships to optimize output and ROI.
Brand & Digital Presence
  • Elevate Testronic’s global brand identity and positioning, ensuring relevance in a competitive market.
  • Oversee the digital marketing ecosystem, including website, SEO, content pipelines, and social channels.
  • Ensure a world-class digital experience with measurable improvements in engagement and conversion.
Marketing Campaigns & Programs
  • Design, implement, and measure multi-channel campaigns that drive brand awareness, lead generation, and client engagement.
  • Optimize marketing performance through analytics, insights, and continuous improvement.
  • Manage marketing budgets, ensuring effective resource allocation and maximum ROI.
Content & Communications
  • Drive a global content strategy that reinforces thought leadership, showcases client success, and highlights Testronic’s value proposition.
  • Oversee the creation of high-impact content: case studies, whitepapers, presentations, videos, and more.
  • Define and implement internal and external communications strategies, ensuring clarity, consistency, and engagement.
Events & Industry Engagement
  • Lead Testronic’s global Events & Awards program, ensuring impactful industry presence.
  • Represent the company at key industry events, positioning Testronic as a leader in gaming services.
Requirements
Profile – Essential Experience & Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
  • 10+ years of progressive marketing experience, including leadership roles.
  • Proven expertise in brand strategy, digital marketing, campaigns, performance marketing, and content management.
  • Experience managing teams and agencies in a global, fast-paced environment.
  • Ideally, background in the video games industry or adjacent technology/entertainment sectors.
Skills
  • Strong strategic thinker with proven ability to translate vision into action.
  • Demonstrated success in leading teams and delivering measurable business impact.
  • Strong analytical skills with experience in marketing metrics and performance optimization.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to manage multiple priorities while maintaining high standards of quality.
Attitude, Values & Personality
  • Results-oriented with a focus on business growth and performance.
  • Inspirational leader and team player, fostering collaboration and accountability.
  • Creative mindset with a keen eye for brand and storytelling.
  • Adaptable and resilient, thriving in a dynamic, global environment.
  • Passion for video games and deep understanding of gaming culture.
Benefits
  • Opportunity to lead and shape the marketing strategy for an established brand about to transform into its next form.
  • A long-term role with many opportunities to learn, grow, develop and shape the future.
  • Hybrid work model (2–3 days per week at the office on Poleczki Street, Ursynów).
  • Medical healthcare and Multisport card.
  • International and multicultural environment.
  • Friendly and open-minded teams.
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The Company
HQ: New Orleans, LA
1,191 Employees
Year Founded: 1998

What We Do

Leaders in Quality Assurance, Localization Services, Player Support, Compliance, and Certification, Testronic offers end-to-end Testing and QA solutions for the games industry.

We're hiring! Visit our Careers page for all our open positions: https://careers.testroniclabs.com/.

Testronic’s high standards have been protecting our clients and safeguarding the consumer experience since 1998. We ensure that our clients efficiently and securely deliver the highest quality consumer deliverables. Quality Matters to us. It has for 25 years.

If you're looking for Testronic Film & TV, it is now known as Giant Worldwide (https://www.linkedin.com/company/giantww/mycompany/)

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