Strategic Product Positioning
- Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
- Adapt global house messaging to local market needs
Sales Enablement:
- Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns.
- Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized.
- Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented.
Go-to-Market Leadership
- Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
- Develop and manage strategic partner marketing initiatives across target regions
Content & Thought Leadership
- Create and oversee thought leadership programs that reinforce product positioning and industry narratives
- Develop content strategies that establish OKX as a market authority
Cross-Functional Partnership
- Collaborate with institutional business teams including business development, account management, sales enablement, and product
- Ensure consistent, cohesive product messaging across all touchpoints
- 10+ years of product marketing experience focused on institutional clients
- Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience
- Proven marketing experience across EEA, UAE, and APAC regions
- Experience with localization strategies and account-based marketing (ABM) programs
- Understanding of financial markets and OTC trading
- Knowledge of regulatory environments across target regions including MiFID II
- Strong expertise in direct, digital, and content marketing
- Ability to communicate complex products clearly to diverse audiences
- Experience developing successful thought leadership initiatives
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
