Senior Marketing Manager

Job Description

Reporting to the Head of Marketing, Asia Pacific, the Senior Marketing Manager, Singapore, Malaysia and Korea assists with the development and execution of the regional Marketing strategy, coordinates key Marketing-related activities and deliverables across APAC markets, and provides invaluable day-to-day planning and connectivity back into the global head office.

Role Responsibilities

• Work closely with the Head of Marketing for Asia Pacific, local Marketing teams, Distribution partners and specialised areas (Content, Digital, etc.) to execute regional Marketing plans

• Coordinate and implement key Marketing initiatives focused on building awareness of abrdn's investment capabilities and solutions, and help drive sales of key strategies

• Help manage the regional promotional budget, regional and global campaigns, local market initiatives, regional events and strategic priorities, and the development of Marketing/Distribution resources
• Enable the Head of Marketing, Asia Pacific to focus on high-level planning and strategy in conjunction with the Asia Pacific business heads and Global Marketing heads

• Play point on monthly Marketing activity reporting to fulfil regional and global requirements
• Actively participate as a member of the Asia Pacific Marketing Leadership team and help coordinate agendas for bi-weekly and ad hoc meetings
• Manage regional agencies, as necessary, for design and production, advertising and media planning/buying

Role Requirements:

• Experience (10+ years), preferably in asset management and financial services; work experience in a regional role an advantage
• A broad understanding of Marketing disciplines ranging from advertising, digital, events management, PR, content marketing and Marketing Automation to research and data analytics
• A commercial mindset with an understanding of investor/client needs across various business channels (Notably institutional and wholesale)
• Strong interpersonal and communication skills with a proven ability to lead, collaborate, drive results and operate effectively in a multi-cultural, multi-channel global organization

• Proven track record of delivering well-coordinated, integrated Marketing activity that delivers results
• Ability to interact, influence and communicate effectively with all levels of the organisation and across business lines; respect for diversity of opinions and styles
• Proficiency working in a demanding, fast-paced environment, and handling multiple competing priorities and projects with high-quality output

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.