At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.
Job Summary:Working closely with Regional Senior Vice Presidents and translating objectives into strategies and marketing plans with Brand, Content and Channel Execution and Marketing Operations, the Senior Manager Marketing, will set the strategic marketing direction for their respective regions. The ideal candidate will be strategic, analytical, and experienced in managing a geographically dispersed marketing operation. They will oversee the development of regional marketing strategies tailored to the nuances of our key markets, while leveraging Global marketing segment strategies, campaigns and program tactics, to efficiently deliver programs on time and on budget. This role is also responsible for assessing the success and impact of campaigns in these markets using data analysis, trend and segmentation analysis to assess projected ROI. This role requires cross-functional collaboration both within and outside the organization in order to effectively leverage internal expertise as well as external vendors to effectively deploy digital and offline marketing media (e-mail, social media, search, direct mail, web, display, collateral, etc.) as well as media relations to implement new and innovative regional marketing strategies.
Your responsibilities:
Segment Strategy & Planning
- Responsible for the creation of the annual strategic marketing plan for the region that aligns with and supports acquisition/retention/growth plans and YOY growth targets
- Supporting and influencing global Commercial Unit marketing strategies in support of Regional business plans
- Establish ROI metrics and benchmarks for each marketing program/initiative to deliver plan growth across regions
Program Development, Management & Execution
- Evolve and articulate the CSA Group’s value proposition within each regional market, tailored to each GBU, through research, journey-mapping, and customer insights
- Devise strategies to leverage and grow customer relationships, to increase appeal to a wider prospect group and substantially grow the existing base
- Determine high-value target growth segments and align content, communication and target messaging to deepen customer relationships and enhance opportunities for cross-selling
- Manage the team, leveraging global resources, in the end-to-end program design and delivery of all activities, including email, web, digital, CRM-Lifecycle, Inside Sales Channel, Cross-Upsell, Reward and Recognition and portfolio growth initiatives
- Work with necessary data to assess the success of campaigns and initiatives
- Working closely with the Marketing Centers of Expertise (GMO and Communications) teams to ensure the experience, support processes and systems throughout the acquisition journey are optimized and ensure success
Performance Reporting & Analysis
- Reporting of upcoming campaigns and initiatives across regions, including how Global marketing campaigns are delivered
- Uncover insights, improvements and recommendations based on plan measurement
- Ongoing reporting/monitoring/testing of automated programs, ensuring optimal performance
Budget Management
- Manage annual regional marketing budgets to ensure they are on track
- Establish budget forecasts aligning with plan activity
- Reconcile forecasted spend vs. actual each month
- Process/approve invoices and Purchase Orders
- Monthly reconciliation of team budget expense vs. SAP actuals to ensure alignment
- Develop business cases for additional budget allocations for ad-hoc and/or new campaigns that are not a part of the annual strategy
- Manage monthly accruals and reporting of budget variances to Finance
Vendor & Partner Management
- Manage regional vendor relationships, including advertising & media agencies to ensure initiatives are executed on time and within budget
Your qualifications:
- College/university degree in business administration, marketing, communications or equivalent experience in a sales/marketing and/or communications department.
- 10 to 15+ years Industry and/or B2B experience in service marketing, category management, brand management or sales is considered an asset.
- 10+ years of demonstrable success in similar roles, with progressive advancements in role and responsibility
- Effective communication with strong written and verbal skills in English
- Passion for marketing, brand building and ability to articulate a compelling narrative
- Experience working with data to ensure campaign performance management and analysis
- Analytic skills – ability to report results, insights and recommendations
- Experience in establishing marketing strategy; matching resources/investment to achieve measurable results
- 5+ years of managing a team of marketers with demonstrated ability in effectively coaching and leading a team to execute programs, obtaining the necessary technical training and career planning
- 5+ years in working with, supporting and influencing senior executives
- Effective in managing multiple projects/priorities in a fast-paced and changing environment
- Demonstrated ability to lead/implement and influence change
What we offer:
- Innovative company with great growth potential and opportunities for employee participation
- Internal networking with global experts
- On-site presence is required. Partial home office is possible.
- Attractive compensation package
- Wellness programs for a work-life balance
Top Skills
What We Do
At CSA Group, we excel in addressing emerging, complex issues and technologies. CSA Group is comprised of two organizations: Standards Development and Testing, Inspection, & Certification. Not-for-Profit Standards Development: The mission of CSA Group’s Standard Development organization is to enhance the lives of Canadians through the advancement of standards in the public and private sectors. We are a leader in standards research, development, education, and advocacy. The technical and management standards developed with our 10,000 members improve safety, health, the environment, and economic efficiency in Canada and beyond. Global Testing, Inspection and Certification: CSA Group’s global commercial subsidiaries generate funding for continued standards research and development in support of our mission. Our commercial subsidiaries provide expert testing, inspection, and certification services that enable manufacturers to demonstrate that their products are in compliance with applicable safety, environmental, and operating performance standards for markets around the world. We offer deep expertise and industry-leading service delivery across a wide range of current and emerging technologies. To learn more about CSA Group, please visit our corporate website listed in Company Details below.
