Senior Marketing Manager

Dyson is a global technology company. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002 and entered the Beauty category in 2016 with the launch of the Supersonic hair dryer, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with a New York office opening in the SoHo neighborhood in the fall of 2024. We also have team members working at our office in Toronto, Ontario; as well as employees in field sales, our service centers, and our growing number of Dyson Demo Stores across the country. 

About the Role:

Reporting into the Head of Beauty Marketing for the Americas Region, the Senior Marketing Manager will be joining in a key leadership role on a fast-paced team reshaping the Beauty category at Dyson and broader hair care market landscape. This role is responsible for driving the commercial strategy for the Dyson Beauty business in the US and Canada, including leading assortment and pricing strategies, competitive analyses, go-to-market planning and execution, as well as retail partner sell-ins and marketing programs. The Senior Marketing Manager is a thought leader with executive presence, partnering with cross-functional teams within the region and globally to advocate for the Americas Beauty business and consumer.

The ideal candidate is an experienced self-starter with strong communication skills and an analytical mindset, comfortable presenting information clearly and concisely at all levels within the organization. This person has an entrepreneurial spirit and is comfortable navigating through ambiguity.

Key Accountabilities:

• Category Leadership: Manage team of three direct reports and influence senior stakeholders using exceptional communication and leadership skills. Advocate for the Americas region, championing the regional consumer and category strategies both internally, with international partners and externally with our retail partners.

• Integrated Marketing: Partner closely with campaigns planning team to develop and execute clear and compelling integrated marketing plans to drive incremental sales growth, share gains and positive brand attributes.

• Strategic Planning: Drive existing portfolio of business and lead new product go-to-market strategies. Partner cross-functionally to plan channel strategy, product positioning, pricing, promotion, in-store execution, training, and events.

• Business Analytics: Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends. Monitor and analyze performance metrics for marketing and merchandising activities, using data to inform and optimize future strategies and resource allocation.

• Financial Planning: Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the category.

About You:

• Minimum of 7-10 years of experience in consumer goods or retail marketing, Beauty and/or luxury experience strongly preferred.

• Bachelor’s Degree required.

• Experience managing others with a strong ability to motivate a team and influence cross-functionally.

• Strong analytical skills with demonstrated ability to oversee development and execution of category strategies. Comfortable using data to analyze and tackle problems.

• Comfortable navigating a dynamic business, with an innate ability to prioritize projects and adapt plans and direction as the business needs.

• Ability to travel periodically.

Compensation range: $161,000-$201,000 annually; based on experience

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

• 401K with up to a 4% match

• Company paid Life Insurance and AD&D

• Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time

• Pre-tax Commuter Benefits (applicable areas only)

• Generous Child Care Leave Program

• Wellness Program

• Employee Assistance Program

• Generous Dyson Product Discounts

Health benefits:

• Multi-Level Healthcare Coverage Options

• Vision & Dental Coverage

• Company paid Short-Term and Long-Term Disability

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. 

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at [email protected]