Senior Marketing Manager

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

We’re hiring a Senior Marketing Manager to own key marketing programs and lead a execution-focused team. This is a player-coach role. You’ll run your own programs across events, content, and campaigns, while managing our Marketing Associate, our Marketing Events Lead, and our Research Partners, the UX research experts who represent Sprig in the research community.

You’ll report to our Chief Revenue Officer and partner closely with Sales, Customer Success, and Product to build pipeline, strengthen Sprig’s position as the AI-native alternative to legacy survey tools, and create memorable experiences for research and product leaders.

This is a hybrid role, 4 days per week in our San Francisco HQ (Wed is WFH).

Programs and pipeline

• Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline

• Partner with Sales and BDRs to align programs to target accounts and make sure marketing-sourced pipeline converts

• Track performance with clear attribution, reporting, and optimization of CAC and ROI

• Lead messaging and positioning that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools, and keep it consistent across the website, events, content, and sales collateral

• Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battlecards

Team leadership

• Manage and develop the Marketing Associate (campaigns and content), the Marketing Events Lead (field events, conferences, and Sprig-hosted experiences): set priorities, coach, give regular feedback, and support career growth

• Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and make sure their work supports pipeline goals

• Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities

• Manage the marketing budget and keep spend aligned to revenue targets

Events and thought leadership

• Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit

• Help turn events and research partner content into repeatable pipeline programs

• Build content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders

• 5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise

• 1-2+ years of experience managing, mentoring, or leading others, with a hands-on, player-coach approach

• Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline

• Strong project management skills and the ability to juggle multiple programs, deadlines, and stakeholders

• Comfortable working with data to measure what’s working and adjust quickly

• Excellent communication and cross-functional collaboration skills, including with Sales

• A hands-on operator who thrives in a fast-moving, high-growth startup

• AI-forward: curious about using AI tools to move faster and do better work

• Ability to travel up to 10%

• Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefits

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch and dinner daily

• Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company where your contributions matter and your impact is visible. We’ve been recognized as a Great Place to Work® for three consecutive years and have also been named one of Fortune’s Best Workplaces in the Bay Area® and one of Built In’s Best Places to Work®.

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

The salary range for this full-time position is $175,000 - 200,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us.