The Role
Leads strategic marketing and commercialization initiatives to drive brand awareness, customer acquisition, engagement, product adoption, revenue growth, and loyalty. Develops brand positioning, omnichannel campaigns, customer journeys, go-to-market plans, and lifecycle strategies. Partners with commercial, clinical, customer success, and compliance teams while managing budgets, agencies, KPIs, market insights, stakeholder relationships, and cross-functional execution.
Summary Generated by Built In
The Senior Marketing Manager is responsible for driving sustainable business growth by developing and executing strategic marketing initiatives that strengthen brand awareness, accelerate customer acquisition and engagement, and increase adoption of the company's solutions and services.
The role acts as a strategic business partner to Commercial, Clinical, Customer Success and Commercial Excellence teams, translating market insights into impactful marketing programs that support business objectives and revenue growth.
The position serves as the voice of the customer, ensuring that portfolio strategies, marketing investments and customer engagement programs generate measurable commercial impact while enhancing brand value and customer loyalty.
Role expectations
Strategic Marketing & Business Growth
- Develop and execute the annual marketing strategy aligned with business priorities and revenue objectives.
- Identify market opportunities, customer needs and competitive trends to drive sustainable growth.
- Contribute to business planning, forecasting, financial reviews and strategic decision-making.
- Monitor business performance and recommend corrective actions and growth initiatives.
- Partner with commercial leadership to align marketing priorities with sales objectives.
- Develop and execute brand activation plans that strengthen brand awareness, preference and customer engagement.
- Define customer-centric value propositions and messaging frameworks across key customer segments.
- Ensure consistent brand positioning and communication across all customer touchpoints.
- Leverage customer insights, market intelligence and competitive analysis to optimize marketing strategies.
- Collaborate with corporate, legal and compliance teams to ensure messaging consistency and adherence to company standards.
- Lead integrated omnichannel marketing programs that support customer acquisition, activation, development and retention.
- Design customer journeys and engagement strategies that improve customer experience and business outcomes.
- Leverage digital platforms, social media, events and field marketing initiatives to maximize reach and engagement.
- Evaluate campaign performance and customer engagement to continuously optimize marketing effectiveness.
- Partner with sales teams to improve conversion and customer adoption.
- Lead commercialization plans for new products, services and strategic initiatives.
- Support product launches through effective go-to-market strategies and cross-functional collaboration.
- Manage the customer lifecycle to drive adoption, utilization and long-term growth.
- Develop sales enablement tools, customer-facing materials and training programs that support successful product adoption.
- Work closely with commercial teams to accelerate adoption and maximize business impact.
- Build and maintain strong relationships with key customers, industry stakeholders, partners and influencers.
- Represent the company at industry events, conferences and customer engagements.
- Collaborate with commercial and clinical teams to gather market insights and adapt strategies accordingly.
- Support customer advocacy and thought leadership initiatives that strengthen market presence.
- Identify and develop strategic partnerships that contribute to business growth.
- Define, track and report key marketing and business KPIs.
- Conduct regular business and brand performance reviews and provide recommendations to leadership teams.
- Manage marketing budgets and ensure efficient allocation of resources and investment prioritization.
- Lead agency relationships and external marketing partners.
- Champion data-driven decision-making and continuous improvement across marketing activities.
- Drive cross-functional alignment and execution excellence within a highly matrixed environment.
What we're looking for
Education
- Bachelor's degree in Marketing, Business, Life Sciences or related field.
- MBA or advanced business qualification preferred.
- 10+ years of experience in strategic marketing, product marketing, brand management or commercial marketing.
- Proven track record in developing and executing successful growth strategies and marketing campaigns.
- Experience in healthcare, medical devices, MedTech or consumer-oriented industries preferred.
- Demonstrated success in product commercialization and go-to-market execution.
- Experience working within complex, matrixed and international organizations.
- Strong commercial acumen and understanding of revenue drivers.
- Brand management and customer engagement expertise.
- Omnichannel marketing experience.
- Strategic thinking combined with hands-on execution capability.
- Strong analytical, presentation and stakeholder management skills.
- Budget management and project leadership experience.
- Excellent communication and influencing skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Revenue growth.
- Customer acquisition.
- Customer activation and engagement.
- Customer retention and loyalty.
- Adoption of strategic products and solutions.
- Brand awareness and brand health.
- Marketing ROI.
- Commercial impact of marketing programs.
- Customer satisfaction and advocacy.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field
- 10+ years of experience in strategic marketing, product marketing, brand management, or commercial marketing
- Proven track record developing and executing successful growth strategies and marketing campaigns
- Demonstrated success in product commercialization and go-to-market execution
- Experience working within complex, matrixed, and international organizations
- Strong commercial acumen and understanding of revenue drivers
- Brand management and customer engagement expertise
- Omnichannel marketing experience
- Strong analytical, presentation, and stakeholder management skills
- Strategic thinking combined with hands-on execution capability
- Budget management and project leadership experience
- Excellent communication and influencing skills
- Ability to manage multiple priorities in a fast-paced environment
- MBA or advanced business qualification
- Experience in healthcare, medical devices, MedTech, or consumer-oriented industries
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
