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YOUR MISSIONThe Senior Manager Marketing, Run / Train leads North America category marketing for Running and Training within the Sport Category team. Reporting to the Teamhead Marketing, Sport Category, this role translates global and regional category direction, consumer insights, and business priorities into integrated seasonal plans that build performance credibility, strengthen consumer relevance, and drive commercial impact.
This role owns day-to-day Run / Train category planning and execution across product storytelling, key launches, consumer experiences, specialty and wholesale needs, DTC priorities, communications, and media. The Senior Manager serves as the category expert and cross-functional integrator, ensuring plans are insight-led, clearly prioritized, and delivered consistently across consumer touchpoints.
- Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
- Translate global direction into relevant North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.
- Develop audience, insight, positioning, messaging, and product storytelling frameworks that build performance credibility and consumer demand.
- Own integrated go-to-market execution for priority Run / Train franchises, campaigns, athletes, events, and seasonal brand moments.
- Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across earned, owned, paid, retail, experiential, partner, and community touchpoints.
- Partner closely with the Head of Marketing, Run Specialty & Tech Reps to connect specialty distribution, technical product education, field activation, performance credibility, and consumer demand generation.
- Collaborate with Wholesale and Account Marketing teams to translate Run / Train priorities into strategic account plans, retail programs, specialty initiatives, sell-in tools, consumer events, and seasonal activations.
- Serve as the internal Run / Train category expert, monitoring consumer behavior, athlete and fitness culture, marketplace dynamics, competitor activity, and emerging opportunities to inform recommendations.
- Lead agencies and cross-functional workstreams, managing scope, timelines, deliverables, risks, and decision points while keeping the Teamhead informed.
- Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning, using performance insights to optimize future plans and investment.
- Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.
- 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
- Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.
- Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
- Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams.
- Demonstrated ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
- Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills.
- Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into clear actions and recommendations.
- Clear, insight-led seasonal Run / Train plans aligned to category and business priorities.
- Increased consumer relevance, performance credibility, and engagement across Running and Training.
- Successful delivery of priority product launches, campaigns, events, and marketplace moments.
- Strong integration across marketing functions, specialty, DTC, wholesale, and account teams.
- Plans and deliverables completed on time, within budget, and against defined KPIs.
- Actionable post-campaign learning and measurable contribution to brand and commercial objectives.
The hiring range base pay for this position is $74,500 - $101,120 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: [email protected]Skills Required
- Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field
- 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role
- Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics
- Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels
- Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams
- Ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams
- Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills
- Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into actions and recommendations
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
