Starting with a single red ‘shed’ over 40 years ago, today The Warehouse Group is home to some of Aotearoa’s iconic brands - The Warehouse, Warehouse Stationery, and Noel Leeming.
This is a hands-on, trade focused marketing role – and we are looking for a highly commercial retail marketer to join us as Senior Marketing Manager. You’ll help shape how our Leisure, Tech, Play offering shows up across channels.
Job DescriptionReporting into our Category Marketing Lead, this trade driven marketing role is varied and will see you wear your strategic planning hat and keeping hands on with the ‘doing’. You’ll be a trusted marketing partner and collaborator to our category teams. Toys are a significant category for us, with fun, vibrant and significant activations and trading events (e.g. our famous yearly Mega Toy Sale). The wider categories can be trend focused and seasonal in nature so timing and lots of buzz is of the essence!
- Lead, develop and deliver trading campaigns, including across major trading events, support key business category plans with impactful marketing activity that drive sales, profitability and brand building.
- Lead the Discover, Define, Design & Deliver plans for specific Category, MTE and Brand activity in support of KPIs
- Work closely with creative, media team, merchandising, operations, media, corporate comms and omni experience to ensure marketing activities are integrated providing a cohesive customer experience.
- Work collaboratively with wider Retail Marketing team to ensure alignment and delivery of commercial and customer outcomes across one communications plan
- Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness and ROI
Your retail marketing background, strategic thinking and trading mindset are an absolute must. Your collaborative approach, commercial acumen, customer mindset and stakeholder management skills means you innately understand key levers and can take stakeholders along on the journey to deliver impactful results. Our wish-list also includes:
- Proven successes delivering commercial results in a similar retail environment
- Broad multichannel marketing experience – in a trading/category capacity
- Intensely curious about category/consumer/shopper behaviour and innovative in approach
- Project management skills (managing timelines and budgets)
- A confident interactor and strong communicator – you know how to win friends, influence, negotiate, and push back when needed
Why join us?
At The Warehouse Group, you'll be part of a business that's continuously evolving without losing sight of why we’re here – for our customers! The team work collaboratively, fresh & creative thinking is encouraged and great ideas can become reality! We also offer
- Discounts across our brands
- Birthday leave and charity day off
- Free parking & EV charging, onsite gym and café at our Northcote support office
- We value collaboration, connection & flexibility – 4 days in office, Fridays WFH
- 26 weeks paid parental leave
- A range of wellbeing support and development opportunities
If you love retail, know what drives customers, and want to make your mark on a much-loved Kiwi brand – we’d love to chat.
Skills Required
- Retail marketing background
- Proven success delivering commercial results in a similar retail environment
- Broad multichannel marketing experience in a trading or category capacity
- Strategic thinking and a trading mindset
- Curiosity about category, consumer, and shopper behavior
- Innovative approach to marketing
- Project management skills, including managing timelines and budgets
- Strong communication and stakeholder management skills
- Commercial acumen and customer mindset
- Ability to influence, negotiate, and challenge stakeholders when needed
What We Do
The Warehouse Group (TWG) is New Zealand's largest retail group, founded by Sir Stephen Tindall. It operates as a corporate conglomerate consisting of three core retail brands: The Warehouse, Warehouse Stationery, and Noel Leeming. The group offers a wide range of general merchandise, including apparel, consumer electronics, and stationery, and is committed to providing sustainable retail products and practices for the benefit of New Zealanders.
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