Senior Marketing Manager, Mission Marketing (12 month contract)
Location: London, UK (Hybrid, 2 days a week in office)
Department: Marketing
Reports to: Head of Integrated Marketing
About TM Forum
TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US$2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.
Our strategy is centered on helping communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. This ambition is delivered through three strategic Industry Missions: Composable IT & Ecosystems, Autonomous Networks, and Trustworthy AI & Data. Learn more at www.tmforum.org/about
The Marketing team brings these missions to life through compelling narratives, integrated campaigns, thought leadership, community engagement and demand generation programmes that create value for members and support TM Forum's commercial objectives.
About the role
We are seeking an experienced and commercially minded Senior Marketing Manager to lead marketing for one of TM Forum's strategic industry missions.
This role is responsible for developing and delivering integrated marketing plans that grow and engage mission communities, increase participation in TM Forum's programmes and capabilities, and support the achievement of mission objectives.
Working closely with Product Marketing, Mission leadership, Insights, Education, Membership and other stakeholders, you will translate mission priorities into integrated marketing programmes that drive audience growth, engagement, lead generation and measurable business outcomes.
This is an exciting opportunity for a strategic and hands-on marketer who enjoys combining planning, execution, collaboration and performance management in a fast-paced and evolving environment.
What you'll do
Develop and execute quarterly marketing plans aligned to mission objectives and annual business goals.
Grow TM Forum's mission community through audience acquisition, segmentation, email marketing, nurturing and engagement programmes.
Create and optimise integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programmes, and collaboration initiatives.
Partner with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
Work with Marketing Operations to optimise targeting, nurture programmes, reporting, lead scoring inputs and campaign performance.
Monitor and report on campaign, audience and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
Act as the marketing lead for your mission, collaborating across Membership, Insights, Education, Communications and other teams to deliver shared objectives.
Act as a senior member of the marketing team, identifying opportunities to improve efficiency, performance, and ways of working and to demonstrate best practice across the marketing team.
What you'll need to succeed
Minimum 5 years' experience in B2B marketing within telecommunications. Experience marketing complex telco technology products and services.
Proven experience developing and delivering integrated marketing, demand generation and email marketing programmes that drive engagement, lead generation and measurable business outcomes.
Hands-on experience with marketing automation platforms such as Adobe Marketo, HubSpot, Eloqua or similar, and Salesforce.
Experience translating complex technology concepts into compelling audience-focused messaging and campaigns.
Strong commercial mindset, analytical skills and experience using data to optimise marketing performance.
Curiosity and enthusiasm for innovation, with experience using generative AI tools such as Microsoft Copilot, ChatGPT or similar to improve marketing effectiveness, creativity and productivity.
Excellent stakeholder management, communication and project management skills.
Why join TM Forum?
Be part of a forward-thinking organization shaping the future of telecommunications.
Opportunities for professional development and advancement in a collaborative global team.
A supportive and inclusive work environment that values creativity, innovation, and diversity.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
Diversity & Inclusion at TM Forum
At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.
Skills Required
- Minimum 5 years' experience in B2B marketing within telecommunications.
- Experience marketing complex telco technology products and services.
- Proven experience developing and delivering integrated marketing, demand generation and email marketing programmes that drive engagement and lead generation.
- Hands-on experience with marketing automation platforms such as Adobe Marketo, HubSpot, Eloqua or similar, and Salesforce.
- Experience translating complex technology concepts into compelling audience-focused messaging and campaigns.
- Strong commercial mindset and analytical skills; experience using data to optimise marketing performance.
- Experience using generative AI tools such as Microsoft Copilot, ChatGPT or similar to improve marketing effectiveness.
- Excellent stakeholder management, communication and project management skills.
What We Do
TM Forum is a global, nonprofit alliance representing more than 800 organizations across the connectivity ecosystem, including communication service providers, hyperscalers, network equipment providers, vendors, consultancies, and system integrators. It provides a collaborative environment for members worldwide to innovate, develop practical guidance, and deliver lasting change, renewed value, and a more sustainable future for telecommunications and related connectivity industries.
