This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces. You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end.
- Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session
- Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels
- Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis
- Run experimentation and data-driven optimization as a default across every program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end
- Work closely with Product, Customer Education, PMM, and GTM so that lifecycle campaigns and content land as native, timely, and genuinely useful to users
- Get deep on our users' experience, lifecycle stages, and segmentation to uncover growth drivers and deliver tailored, personalized experiences to every customer
- 7+ years in lifecycle/CRM marketing, growth, or a related discipline, including hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs
- Experience building dynamic, highly personalized, evolving lifecycle systems, not just static journeys and blasts. Proven examples of nurture and re-engagement programs that converted and drove measurable impact on activation, adoption, and retention
- Deeply fluent in Braze or a similar marketing automation platform. You build your own workflows, segmentation logic, and triggers hands-on. Experience working with CDPs and event pipelines to power behaviour-based, real-time lifecycle programs
- Strong analytical instincts, ability to see and diagnose the full journey, and zoom in to very specific details. Comfort using data to drive prioritization and decision-making
- Hands-on experience applying AI and automation to segmentation, personalization and smart decisioning, content creation, and insights and reporting
- Obsession with craft and a high-quality bar for content. Able to create copy and visual storytelling across lifecycle channels that resonates and drives action
- Growth mindset with a drive to launch fast and iterate, building systems that evolve over time. Comfortable operating in a fast-paced environment and ambiguity
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Skills Required
- 7+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or a related discipline
- Hands-on experience building email campaigns, automation flows, and multichannel lifecycle programs in a B2B SaaS environment
- Experience building dynamic, personalized lifecycle systems, including nurture and re-engagement programs that drive activation, adoption, and retention
- Deep fluency in Braze or a similar marketing automation platform
- Hands-on ability to build workflows, segmentation logic, and triggers
- Experience with customer data platforms and event pipelines supporting behavior-based, real-time lifecycle programs
- Strong analytical skills and ability to use data for journey analysis, prioritization, and decision-making
- Hands-on experience applying AI and automation to segmentation, personalization, decisioning, content creation, insights, and reporting
- Ability to create high-quality copy and visual storytelling across lifecycle channels
- Growth mindset and ability to launch quickly, iterate, and operate effectively amid ambiguity
Miro Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Miro and has not been reviewed or approved by Miro.
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Healthcare Strength — Healthcare includes comprehensive medical, dental, and vision coverage with HSA‑eligible options and mental health support, strengthening the perceived value of the U.S. package.
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Parental & Family Support — Parental leave is generous and was recently expanded for both parents in the U.S., adding meaningful family support alongside other time‑off programs.
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Equity Value & Accessibility — Equity is positioned as a company‑wide component (RSUs for all employees with initial grants and potential refreshers), enhancing total compensation beyond base pay.
Miro Insights
What We Do
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world. At Miro, we are a team of nearly 1800 dreamers, thinkers, builders, storytellers, and designers from all over the world. That scale is one of our strengths, along with the intentionality behind our values. We champion one another to win the world. We lead with empathy and understanding to keep ourselves humble and our product human. We dream big, aim high, and let our failures inform our future successes. If you want to become a part of our team, keep reading to learn more about who we are and who you can become, with us.
Why Work With Us
We don't joke about our values. Everything we do, from how we hire talent, promote employees, and celebrate our people is informed by our values. Our values shape what we stand for, and what we stand against: - Play as a team to win the world - Focus on impact and make it happen - Learn, grow, and drive change - Practice empathy to gain insight
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