(Senior) Marketing Manager

• Responsibilities
  Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
  POSITION RESPONSIBILITIES
  Accountable
  Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
  Shared Accountability
  BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
  EDUCATION AND EXPERIENCE
  Qualifications:
  Bachelor degree or above, major in Medical or Medicine  Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience
  TECHNICAL SKILLS REQUIREMENTS
  Indicate the technical skills required and/or preferred, as applicable.
  Expect candidates to demonstrate these competencies:
  Functional/Technical Skills
  Acts Decisively
  Seizes Accountability
  Grows Self
  Change Agile
  Self Awareness
  Commits to “One Pfizer”
  Peer Relationships
  Expect candidates to demonstrate these commercial /management competencies
  Market, Customer, and Competitor insight
  Strategic and operational business/Market planning
  Market Execution
  Marketing Innovation
  Data analysis, interpretation and communication
  Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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