The Role
Lead Growth Marketing to drive B2B demand, pipeline and ABM programs. Own CRM and marketing automation, digital channels (SEO, paid media, email), website performance and reporting. Partner with Sales, agencies and stakeholders to execute data-driven campaigns, nurture journeys and product launches that accelerate conversion and revenue.
Summary Generated by Built In
We see a world where we all contribute to a thriving planet and together, we are a collective force for good. Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like-minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together.
As the marketing function continues to evolve, this role is expected to play a key part in building and leading the Growth Marketing capability.
The Senior Marketing Manager – Growth Marketing will play a critical role in driving pipeline growth, lead generation, demand generation and Account-Based Marketing (ABM) initiatives across the business. Reporting to the Marketing Director, this role will be responsible for developing and executing integrated growth marketing programmes that generate qualified leads, accelerate prospect conversion and support commercial growth objectives.
What that means day to day
- Develop and execute data-driven growth marketing, demand generation and ABM strategies to drive qualified leads, pipeline growth and revenue opportunities.
- Partner with Sales and Marketing leadership to deliver effective go-to-market campaigns, product launches and targeted account engagement programmes.
- Own CRM and marketing automation activity, including lead management, segmentation, nurture campaigns, customer journeys and pipeline reporting.
- Lead website and digital marketing performance, optimising SEO, paid media, email marketing, conversion rates and user experience to maximise ROI.
- Analyse campaign performance, customer insights and market trends to identify growth opportunities and continuously improve marketing effectiveness.
- Build strong relationships with internal stakeholders and external agencies, ensuring alignment to commercial objectives, budgets and business growth plans.
What you’ll need to be successful
To be successful in this role, you'll bring proven B2B marketing experience with a strong focus on growth marketing, demand generation and pipeline creation. You'll be confident delivering targeted campaigns, including ABM programmes, and using CRM and marketing automation platforms to drive lead generation, nurture prospects and improve conversion. A data-driven approach, strong digital marketing expertise and the ability to collaborate effectively with Sales and key stakeholders will be essential, alongside excellent communication, project management and relationship-building skills.
What you'll get in return
We have a hybrid workplace policy, where you will work from the office 3 days per week.
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
>🍼 Enhanced Parental Leave
>🌴Generous annual leave, with the option to buy additional days
>🏥 Healthcare Plan
>💟 Annual Giving Day – an extra day to give back to yourself or your community
>🚲 Cycle-to-work Scheme
> 🚗 EV Salary Sacrifice Scheme
> 🚗 EV Salary Sacrifice Scheme
Future Planning
>💰Pension scheme with employer contributions
>🧬 Life Assurance – 3X base salary
>💸 Rewards Program – access to discounts and cashback
>🏫 LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Bring Your Whole Self to Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
What you can expect if you apply:
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
About
Equal Employment Opportunity We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.
Skills Required
- Proven B2B marketing experience focused on growth marketing and demand generation
- Experience designing and running Account-Based Marketing (ABM) programmes
- Hands-on experience with CRM and marketing automation platforms (lead management, segmentation, nurture)
- Strong digital marketing expertise including SEO, paid media and email marketing
- Experience optimising website performance, CRO and user experience
- Data-driven approach with campaign analysis and pipeline reporting
- Ability to partner effectively with Sales and senior stakeholders
- Excellent communication, project management and relationship-building skills
- Experience working with external agencies and managing budgets
Am I A Good Fit?
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The Company
What We Do
We help create better workplaces, and help to keep people safe, reduce risks and simplify processes through our expert teams and technology. Since 1979, we’ve been providing our clients with market-leading compliance and risk management solutions. We have expanded over the years to include certification, accreditation, HR and health and safety consultancy for SMEs, and training expertise, resulting in the Alcumus business that exists today. By building great relationships with our customers, we understand their needs and provide a range of technology solutions, advice and support that helps to identify and minimise risks, navigate compliance and create better workplaces to keep people safe. Our solutions go beyond simple box ticking exercises, where we constantly look for new and innovative ways to support and enhance our clients’ businesses and make it easier for them to keep their workforce safe by embracing new and evolving technology. Our team includes over 1,000 employees across our UK, North American, American and APAC offices. We take great pride in being an inclusive organisation by respecting and appreciating each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality, creating a safe, positive, and nurturing environment. Whether you’re a contractor, SME or multi-national enterprise, we’re here to help create safe and effective workplaces.
