Senior Marketing Manager

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
This role sits within the Customer Office at CFS, as part of the Marketing Strategy and Transformation team in the Brand and Customer Engagement (B&CE) function. The B&CE team shapes and delivers brand, marketing and customer engagement strategies that drive customer outcomes and growth across Direct and Employer segments, supported by enterprise centres of excellence including Data & Analytics, Digital and Corporate Communications

Your Responsibilities

• Accountable for delivering growth, engagement, retention and member outcomes across assigned portfolios.

• Lead the end‑to‑end marketing value chain for assigned portfolios, from insight and planning through delivery, optimisation and post‑implementation review.

• Partner cross‑functionally to deliver programs at pace, with aligned priorities, governance and quality standards.

• Lead in lifecycle/CRM best practice, measurement discipline and delivery excellence, raising standards, simplifying execution and reducing duplication where it exists.

• Champion strong lifecycle marketing standards, ways of working and performance discipline 

• Support adoption of modern marketing capability (data‑led decisioning, personalisation, AI‑enabled insights) in practical, responsible ways that improve efficiency and impact.

• Ensure all marketing activity is customer‑first, compliant and regulator‑ready.

• Embed governance checkpoints and proactively manage marketing risk in partnership with Legal and Risk.

Your Capability and Experience

• Strong commercial acumen with a track record of delivering measurable growth outcomes and ROI.
• Ability to translate business strategy into marketing strategy (segmentation/targeting, proposition development, forecasting, integrated planning).
• Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys).
• Experience building data and insight-led strategies, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting).
• Understanding of digital marketing trends and emerging technologies.

• Leads orchestration and cross-functional delivery, setting the standards and engaging key contributors. 

• Strong stakeholder engagement and influencing skills; able to lead complex work through orchestration.
• Strong project management and delivery discipline; ability to manage through a complex problem and a changing environment.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Additional day for your birthday
• Hybrid working model 
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need. 
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).