Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com
Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
We are looking for a Senior Marketing Manager to take the lead to expand Workato’s marketing programs across field and digital marketing. Reporting to the APJ Senior Marketing Director, this person will be responsible for the strategy and execution of high-impact marketing programs to generate pipeline, awareness and deal acceleration.
- Support the overall marketing strategy and execution for the ANZ market.
- Research and identify industry-leading third-party programs to drive new logos, thought leadership and brand awareness. While developing new and innovative ways to reach our target audience through solution-focused content and programs.
- Collaborate with cross-functional teams (Product Marketing, Design, Sales, Customer Success) to ensure messaging and marketing deliverables are executed according to strategy.
- You will architect and execute multi-channel integrated campaigns, develop personalised campaigns for our most strategic accounts, and partner closely with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts
- Develop compelling, audience-centric messaging and creative content that resonates across different buyer personas, industries, and funnel stages.
- Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics
- Develop and manage specific landing pages, microsites, and tailored content assets (case studies, business cases, ROI calculators) in partnership with content and design.
- Play a crucial role in WoW Sydney 2026
- Own end-to-end planning, execution, and optimisation of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication
- 8+ years B2B software/technology partner or field marketing experience.
- Experience in handling large events. 1000+ ppl.
- Preferably experience in marketing to IT
- Ability to travel occasionally, when travel permits.
- Preferably someone who has experience managing a team
- Knowledge of Marketo, Salesforce and other MarTech is preferred
- Exceptional level of attention to detail.
- Ability to handle high-stress situations with a “make it happen” attitude.
- Team-oriented, high energy, excellent interpersonal skill and strong cross collaborator
(REQ ID: 2754)
Skills Required
- 8+ years B2B software/technology partner or field marketing experience.
- Experience handling large events (1000+ people).
- Experience marketing to IT (preferred).
- Ability to travel occasionally.
- Experience managing a team (preferred).
- Knowledge of Marketo, Salesforce and other MarTech (preferred).
What We Do
The leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Built for Business and IT users, Workato is trusted by over 7,000 of the world's top brands like Gitlab, Toast, Broadcom, Intuit, Autodesk, and HubSpot. Leaders use Workato to automate key processes like Order to Cash, Speed to Lead, HR Onboarding and Offboarding and more.
Why Work With Us
Here at Workato, we are a team moved by innovation — a passion to create the best possible way and the drive to continue to make it better. We also believe in the power of our team, knowing that we only succeed if we all succeed together. Our team uses seven operating principles to help us make better decisions, work as a team, and have fun.
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